Senior Marketing Specialist

EPAM Systems; México; Remote; MXN 420,000 - 640,000; Full time

Benefits offered by this job

Healthcare benefits

Paid time off

Upskilling and certification courses

Global career opportunities

Job summary

EPAM Systems Inc is seeking a Senior Marketing Specialist to drive high-performing email campaigns using Marketo Engage. You will translate Figma assets into email builds and maintain landing pages, forms, and reusable components to speed future campaigns.

You will manage automated sequences, audience segmentation, and tracking while ensuring GDPR, CAN-SPAM, and CASL compliance. Strong HTML/CSS rendering and collaboration with cross-functional teams are essential.

Qualifications

• At least three years of hands-on experience building and managing campaigns on Marketo Engage.
• Marketo certification counted as a bonus, or equivalent on HubSpot or Salesforce.
• Strong knowledge of HTML/CSS rendering across email clients.
• Experience with GDPR, CAN-SPAM, and CASL compliance.

Responsibilities

• Shape and polish email layouts and landing page designs that render well across devices.
• Diagnose formatting issues using HTML/CSS and tidy up text presentation across email programs.
• Translate designs into responsive email builds and landing pages in Marketo.
• Set up and manage automated engagement sequences and segmented audiences in Marketo.
• Launch campaigns including one-time emails, drip sequences, and event promotions.
• Build merge fields, dynamic blocks, and program frameworks per naming guidelines.
• Keep the CRM/database clean and assist with lead scoring and routing in operations.
• Monitor inbox placement, rendering, links, and tracking metrics; review open/click rates and bounces.
• Review emails before launch for rendering, links, and personalization correctness.
• Design and oversee A/B tests for subject lines, sender identity, layouts, and timing.

Skills

HTML/CSS

Campaign management

A/B testing

Email deliverability

English proficiency

Tools

Marketo Engage

Litmus

Email on Acid

HubSpot

Salesforce

Job description

Our fast-growing company is looking to add a Senior Marketing Specialist to a role that plays a central part in our operations. The right person will bring a mix of solid technical background and genuine creative marketing experience to support the rollout of high-performing campaigns for a business that values speed and responsiveness. You'll be working alongside people who take real pride in what they build and who actively help each other grow professionally. This opportunity works well for anyone who enjoys pairing technical strength with strategic marketing thinking, and it offers a clear runway for advancing your career over time.ResponsibilitiesShape and polish email layouts and landing page designs that adapt smoothly to different devices, working through the modular tools Marketo providesApply working HTML/CSS skills to diagnose formatting issues, tidy up text presentation, and keep displays reliable across numerous email programs and screen configurationsTranslate Figma design assets into email builds that render correctly regardless of which client the recipient usesDesign and maintain landing pages, intake forms, and reusable modular pieces in Marketo that shorten the build process for later campaignsSet up and manage automated engagement sequences and segmented audience groups in Marketo to fulfill a range of campaign purposesLaunch a mix of campaign types, from one-time email pushes to layered drip sequences and event or webinar promotion messagingTake responsibility for building out campaign pieces like merge fields, dynamic blocks, and program frameworks, keeping in line with Marketo's guidelines around naming and folder structureAssist with keeping the database in good shape, managing contact details, and coordinating with the operations side on how leads get scored and routedMonitor how successfully emails reach inboxes, how well they display, and how accurately links get tracked, while reviewing ongoing figures such as open rates, click numbers, opt-outs, and bouncesComplete thorough reviews of each email prior to launch to verify correct rendering, functioning links, and properly filled personalization contentDesign and oversee split-test campaigns that evaluate factors like subject line variations, sender identity, layout differences, and timing for optimal deliveryPut together well-defined contact segments using Marketo's audience segmentation features and custom filters, all while keeping compliance with GDPR, CCPA, and CAN-SPAM intact and preserving data qualityConfirm every piece of marketing material carries the right UTM tags and functioning tracking linksCollaborate with marketing, design, content, and campaign professionals to pin down project needs and steer materials through review and sign-off stagesManage the timeline and scheduling responsibilities for email and campaign work in a marketing department that operates at a constant, high paceKeep organized records of build techniques, coding standards, and template collections to help colleagues get up to speed faster and work more effectivelyOffer input on new Marketo capabilities and shifting industry approaches to continually raise the bar on campaign resultsRequirementsAt least three years of direct experience building and overseeing campaigns using Adobe Marketo Engage, with Marketo Certified Professional or Associate certification counted as a bonus, or equivalent experience on platforms like HubSpot or SalesforceComfortable command of HTML/CSS, with specific attention to how rendering varies from one email client to anotherHands-on background working with email testing tools such as Litmus or Email on AcidStrong familiarity with what influences deliverability, methods for maintaining sender reputation, and compliance standards like CAN-SPAM, GDPR, and CASLCapable of both designing and analyzing results from A/B testing effortsTrack record of converting fixed design drafts into functional, brand-consistent email formatsDetail-oriented approach paired with steady, reliable QA practicesComfortable juggling several email builds at once while meeting demanding deadlines in a high-tempo workplaceSolid English ability, both spoken and written, at a B2 proficiency level or higherWe offerInternational projects with top brandsWork with global teams of highly skilled, diverse peersHealthcare benefitsEmployee financial programsPaid time off and sick leaveUpskilling, reskilling and certification coursesUnlimited access to the LinkedIn Learning library and 22,000+ coursesGlobal career opportunitiesVolunteer and community involvement opportunitiesEPAM Employee GroupsAward-winning culture recognized by Glassdoor, Newsweek and LinkedInEPAM is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity or expression, disability, protected veteran status, or any other characteristic protected by applicable law.