Marketing Operations Specialist

EPAM Systems; Región Centro; On-site; MXN 360,000 - 540,000; Full time

Benefits offered by this job

Healthcare benefits

Paid time off

Upskilling programs

LinkedIn Learning access

Global career opportunities

Volunteer opportunities

Employee groups

Job summary

EPAM Systems Inc is seeking a Marketing Operations Specialist to enhance Talent Acquisition strategies through innovative recruitment marketing and AI-enabled workflows. You will collaborate with the TA team to optimize campaigns, improve candidate interactions, and deploy digital tools to attract elite talent.

The role emphasizes strategic marketing methods, campaign management, and cross-functional collaboration across marketing and recruitment teams to deliver measurable results.

Qualifications

• 2+ years in marketing operations or recruitment marketing.
• English at B2 level or higher with strong writing.
• Proficient with marketing automation tools (HubSpot/Marketo/Pardot).
• Experience with Applicant Tracking Systems (ATS).
• Content marketing, social media, and PPC experience.
• Excellent writing abilities.
• Data analysis using Excel and Power BI.
• Knowledge of candidate personas and recruitment funnels.
• Strong collaboration within diverse teams.

Responsibilities

• Execute and manage email campaigns, multi-channel promotional campaigns, referral campaigns, and events for recruitment objectives.
• Identify and partner with tools and vendors aligned with marketing targets.
• Draft detailed requirements for the product team to improve marketing operations and screening processes.
• Manage internal recruitment tools to segment candidates for streamlined operations.
• Develop and manage automated email flows to pre-screen candidates.
• Collaborate with TA to craft engaging job descriptions and content.
• Explore and implement AI-driven automation in recruitment marketing.
• Liaise with stakeholders to define AI applications, KPIs, and success metrics.
• Serve as the intermediary between technical, marketing, and recruitment teams for AI integration.

Skills

Marketing operations

Recruitment marketing

Employer branding

English writing

Communication

Data analysis

PPC advertising

Social media marketing

Content marketing

Collaboration

Tools

HubSpot

Marketo

Pardot

ATS

Excel

Power BI

Job description

We are actively seeking a Marketing Operations Specialist to drive our Talent Acquisition strategies forward with innovative recruitment marketing approaches. This role involves close collaboration with the Talent Acquisition team to optimize marketing campaigns, improve candidate interactions, and deploy digital marketing and AI tools to secure elite talent. If you have a knack for applying strategic marketing methods to boost recruitment activities, we welcome you to join our vibrant team.ResponsibilitiesExecute and manage email campaigns, multi-channel promotional campaigns, referral campaigns, and events tailored to recruitment objectivesIdentify and form partnerships with tools and vendors that align with our marketing targetsCraft detailed requirements for the product team to improve marketing operations and enhance candidate pre-screening processesManage internal recruitment tools to effectively segment candidates for streamlined recruitment operationsDevelop and manage automated email flows to pre-screen candidates according to business needsCollaborate with the Talent Acquisition team to produce attractive job descriptions and content that draw in top-tier talent and enrich their engagementExplore and implement AI-driven automation and optimization opportunities in recruitment marketingLiaise with stakeholders to define AI applications, establish success metrics, and create KPIsServe as the intermediary between technical, marketing, and recruitment teams to ensure seamless AI integrationRequirementsMinimum of 2 years of experience in marketing operations, recruitment marketing, or employer brandingAdvanced proficiency in English, with outstanding writing and communication skills at a B2 level or higherProficient with marketing automation tools such as HubSpot, Marketo, or PardotExperienced in utilizing Applicant Tracking Systems (ATS)Proficient in content marketing, social media marketing, and PPC advertisingExcellent writing abilitiesProficient in data analysis using tools like Excel and Power BIDeep understanding of candidate personas, recruitment funnels, and employer branding strategiesExcellent communication and team collaboration skills, capable of working effectively within a diverse team settingNice to haveExperience in implementing AI tools to improve recruitment and marketing processesA keen interest in advancing skills in the AI fieldWe offerInternational projects with top brandsWork with global teams of highly skilled, diverse peersHealthcare benefitsEmployee financial programsPaid time off and sick leaveUpskilling, reskilling and certification coursesUnlimited access to the LinkedIn Learning library and 22,000+ coursesGlobal career opportunitiesVolunteer and community involvement opportunitiesEPAM Employee GroupsAward-winning culture recognized by Glassdoor, Newsweek and LinkedInEPAM is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity or expression, disability, protected veteran status, or any other characteristic protected by applicable law.