Senior Marketing Manager (Regional)

Edenred; Xico; Vor Ort; MXN 700.000 - 1.000.000; Vollzeit

Zusammenfassung

Edenred in Mexico is seeking a Senior Marketing Manager to drive market and competitive intelligence, product marketing strategy, and growth marketing across the region. You will translate business goals into GTM plans and enable regional sales with compelling content and campaigns.

You will lead cross-functional collaboration with Product, Sales, CX, and Legal to ensure consistent value propositions, robust demand generation, and portfolio expansion.

Qualifikationen

• Bachelor’s degree in Marketing, Business, or related fields; MBA or postgraduate degree preferred.
• Languages: English, Portuguese, Spanish.
• 5+ years in Marketing, ideally in B2B Fintech, Financial Services, Software.
• Experience with regional or multi-country teams.
• Solid Growth Marketing experience targeting mid/large companies.

Aufgaben

• Market sizing and market share understanding across the region; competitive intelligence gathering.
• Clarify value proposition and positioning; create cross-channel content for external stakeholders and sales teams.
• Translate business and product strategy into GTM plans; lead launches and initiatives with cross-functional teams.
• Define growth plan and allocate resources to maximize top-line growth; execute digital and offline campaigns.
• Track KPIs and ROI to drive continuous improvements across campaigns and initiatives.

Kenntnisse

Growth marketing

Lead generation

Stakeholder management

Presentation skills

Storytelling

Digital marketing

Ausbildung

Bachelor’s degree in Marketing, Business, or related fields

MBA or postgraduate degree

Tools

Salesforce

HubSpot

RD Station

Marketing Cloud

Power BI

Data Studio

Excel

Jobbeschreibung

Take a step forward and let Edenred surprise you.

Every day, we deliver innovative solutions to improve the life of millions of people, connecting employees, companies, and merchants all around the world.

We know there are hundred ways for you to grow. With us, you will expand your skills in a multicultural, challenging, and dynamic environment.

Dare to join Edenred and get ready to thrive in a global company that will offer you endless opportunities.

Edenred is all about meritocracy. You come as you are, and you contribute. Indeed, the Edenred Group recognizes, recruits and develops all talents and singularities.

We are committed to preventing all forms of discrimination and to providing all our candidates with equal opportunities regardless of their gender and gender expression, disability, origin, religious belief and sexual orientation or any other criteria.

Job purpose

Responsible for defining, orchestrating and implementing the Market and competitive Intelligence, the Product Marketing strategy and the Growth Marketing’s drivers for our corporate payment and enterprise solution, ensuring clear positioning, consistent value proposition and strong go-to-market execution across the region. The role drives demand generation, sales enablement, loyalty and portfolio expansion, acting as a strategic bridge between Product, Sales, Marketing, CX and Leadership.

Responsabilities

Market and Competitive Intelligence

• Market sizing and market share (overall, addressable, addressed, market share)
• Detailed market sizing for Field Sales (at company level)
• Competitive Intelligence

Product Marketing Strategy & Positioning

• Clarify the value proposition of our product, overall and at the right level of granularity (i.e. use case, industry, function).
• Create content to divulgate our value proposition and ensure consistency across all touchpoints (online & offline)
  - For external stakeholders (i.e. website, event, communications)
  - For sales teams (i.e. sales material, battle cards, success cases)
• Translate business and product strategy into actionable GTM plans
• Lead GTM planning for launches, enhancements and strategic initiatives, aligning Marketing, Sales, Product, CX and Legal

Growth Marketing

• Define our marketing plan & resources allocation to maximize top line growth across the full lifecycle
• Execute our growth plan (digital & offline actions)
  - Generate marketing qualified leads for Field Sales & TLS
  - Create upsell campaigns for clients
  - Create retention campaigns for clients at risk
  - Track relevant KPIs & measure ROI of marketing actions to drive continuous improvements

Job profile

Education: Bachelor’s degree in Marketing, Business, Communication or related fields. + MBA or postgraduate degree.

Languages: English, Portuguese, Spanish

Experience:

5+ years in Marketing, ideally in B2B Fintech, Financial Services, Software companies

Working with regional or multi-country teams

Solid experience Growth Marketing targeting Mid / Large Companies

Experience in Digital Lead Generation for SMEs

Tools & Skills:

CRM and automation platforms (Salesforce, HubSpot, RD, Marketing Cloud or similar).

BI and analytics tools (Power BI, Data Studio, Excel).

Strong presentation, storytelling and stakeholder management skills.