Regional Growth Marketing & Product Strategy Lead

Edenred Italia S.r.l.; Ciudad de México; Híbrido; MXN 800 000 - 1 200 000; Tempo integral

Resumo da oferta

Edenred Italia S.r.l. seeks a skilled Marketing professional to define and execute market intelligence, product marketing strategy, and Growth Marketing initiatives across regions.

You will drive demand and enable sales with compelling value propositions, content, and GTM plans, collaborating with Product, Sales, CX and Leadership. The role focuses on market sizing, competitive intel, and campaigns to expand loyalty and portfolio while delivering measurable ROI across B2B Fintech and enterprise

Qualificações

• 5+ years in Marketing, preferably in B2B Fintech or Financial Services.
• Experience leading regional or multi-country teams.
• Growth Marketing experience targeting mid/large companies.
• Digital Lead Generation for SMEs.

Responsabilidades

• Define Market and Competitive Intelligence and GTM plans.
• Lead GTM planning for launches and initiatives.
• Create content for value proposition across touchpoints.
• Track KPIs and ROI of marketing actions.
• Coordinate with Product, Sales, Marketing, CX and Legal.

Conhecimentos

Growth Marketing

Lead Generation

Stakeholder Management

Content Marketing

Sales Enablement

Formação académica

Bachelor's degree in Marketing, Business, Communication

MBA or postgraduate degree

Ferramentas

Salesforce

HubSpot

RD

Marketing Cloud

Power BI

Data Studio

Excel

Descrição da oferta de emprego

Edenred Italia S.r.l. seeks a skilled Marketing professional to define and execute market intelligence, product marketing strategy, and Growth Marketing initiatives across regions.

You will drive demand and enable sales with compelling value propositions, content, and GTM plans, collaborating with Product, Sales, CX and Leadership. The role focuses on market sizing, competitive intel, and campaigns to expand loyalty and portfolio while delivering measurable ROI across B2B Fintech and enterprise