Growth‑Driven Marketing Director

Edenred Italia S.r.l.; Ciudad de México; Hybrid; MXN 1,800,000 - 3,600,000; Full time

Job summary

Edenred is hiring a Marketing Director in Mexico City to lead the marketing strategy across business lines, drive demand generation, and ensure alignment with commercial objectives. The role focuses on building a high-performance digital marketing organization and a data-driven culture in a fast-paced, multinational environment.

The candidate will oversee a broad spectrum of activities, including brand strategy, content, events, and external communications, while partnering with Sales, Product,

Qualifications

• 10 years of experience in marketing and 3+ years in a leadership role.
• Proven experience supporting B2B go-to-market activities within a shared services or regional organization.
• Deep expertise in digital marketing with success in performance, growth, SEO/GEO, and data-driven strategies.

Responsibilities

• Act as the primary bridge between Marketing and Business Line leadership, translating priorities into initiatives with measurable outcomes.
• Drive demand and lead generation across Business Lines, linking marketing to pipeline, conversion and revenue growth.
• Develop annual marketing plans with KPI-driven objectives for brand awareness, demand, and customer acquisition.

Skills

Marketing leadership

B2B go-to-market

Digital marketing

SEO/GEO

Analytics

Stakeholder management

Education

Bachelor’s degree in marketing

Job description

Edenred is hiring a Marketing Director in Mexico City to lead the marketing strategy across business lines, drive demand generation, and ensure alignment with commercial objectives. The role focuses on building a high-performance digital marketing organization and a data-driven culture in a fast-paced, multinational environment.

The candidate will oversee a broad spectrum of activities, including brand strategy, content, events, and external communications, while partnering with Sales, Product,