Marketing Director

Edenred; Xico; On-site; MXN 1,800,000 - 2,400,000; Full time

Job summary

Edenred Mexico is seeking a Marketing & Growth Director to lead the strategy and execution of marketing initiatives across the business units within the Mexico Shared Services Center. You will coach the Marketing team, partner with senior leaders, and ensure alignment with the group vision to drive growth and brand leadership.

You will own digital marketing, communications, events, and external relationships, building a high‑performing, data‑driven organization that delivers measurable outcomes

Qualifications

• 10+ years of marketing experience with at least 3 years in a leadership role.
• Proven B2B go-to-market experience within a Shared Services, Matrix, or Regional org.
• Deep expertise in digital marketing including performance, growth, and SEO/SEA strategies.
• Fluent in Spanish and English.
• Bachelor’s degree in marketing or related field; Masters preferred.
• Strong knowledge of marketing tools and agency management.
• Ability to manage multiple projects with cross-functional teams.

Responsibilities

• Bridge Marketing with Business Line leadership to translate priorities into initiatives.
• Drive demand and lead generation across Business Lines with measurable outcomes.
• Oversee digital campaigns and develop GEO initiatives and AI-powered search.
• Develop annual marketing plans with KPI-based objectives and measurable impact.
• Lead the marketing team and manage external agencies.
• Build partnerships with Commercial, Product, Finance to align priorities and growth.
• Manage the marketing budget and allocate resources.

Skills

Marketing leadership

B2B marketing

Digital marketing

Analytics

Bilingual Spanish/English

Stakeholder management

Education

Bachelor's degree in marketing

Masters degree (plus)

Tools

Marketing tools

Job description

Take a step forward and let Edenred surprise you.

Every day, we deliver innovative solutions to improve the life of millions of people, connecting employees, companies, and merchants all around the world.

We know there are hundred ways for you to grow. With us, you will expand your skills in a multicultural, challenging, and dynamic environment.

Dare to join Edenred and get ready to thrive in a global company that will offer you endless opportunities.

Edenred is all about meritocracy. You come as you are, and you contribute. Indeed, the Edenred Group recognizes, recruits and develops all talents and singularities.

We are committed to preventing all forms of discrimination and to providing all our candidates with equal opportunities regardless of their gender and gender expression, disability, origin, religious belief and sexual orientation or any other criteria.

The Marketing & Growth Director has a strategic and hands‑on balanced approach in the strategy generations.

It has a key role in supporting the business transformation, tasked with consolidating and developing a coherent impactful marketing strategy. Being able to communicate to internal and external clients. Contributing to the company’s objectives, as well as helping to structure and organize teamwork.

This position is part of the Mexico Shared Services Center, supporting all the business units. Reports into the Head of Shared Services Center & CFO, and is called to be responsible, accountable, decision maker, providing the local teams with a strategic vision being a coach/mentor to the Marketing team.

RESPONSABILITIES

Business Partnership & Growth

• Act as the primary bridge between Marketing and Business Line leadership, ensuring commercial priorities are translated into marketing initiatives that deliver measurable business outcomes while preserving long‑term brand strategy.
• Partner closely with Business Line Leaders to understand their commercial priorities, challenges and growth opportunities, translating the into clear and actionable marketing strategies.
• Drive demand and qualified lead generation across Business Lines, establishing clear objective and measuring Marketing’s contribution to pipeline, conversion and business growth.
• Be accountable for Marketing’s contribution to revenue growth through qualified lead generation, pipeline creation, and close alignment with Business Line commercial objectives.
• Balance Business Line needs with the overall Marketing strategy, aligning priorities, managing expectations and ensuring resources are focused on initiatives with the highest business impact.

Digital Marketing

• Oversee and question the performance of the digital campaigns for all the targeted audiences, targeting the growth and fidelity of new clients and merchants, activating our benefits.
• Develop and implement GEO initiatives that increase brand discoverability, share of voice, and customer acquisition through AI‑powered search platforms.
• Develop and manage automation marketing flows, web projects and changes on the web site (edenred.mx.)
• Create proposal to increase the visibility of Edenred in Mexico
• Help establish a high – performance digital organization, especially through analytics and a data‑driven team culture.

Marketing and communication strategies

• Deploy and strengthen a marketing and communications strategy aligned with the Group vision
• Position Edenred a leader in the employee Benefits, Mobility and Pay solutions
• Continue with the development of the financial products (payments)
• Develop annual marketing plans jointly with Business Lines, with clear objectives for brand awareness, demand and qualified lead generation, customer acquisition and loyalty, supported by measurable KPI’s and business outcomes.

External communication

• Content: management of the production of the content, in all the channels (off line and on line)
• Events: elaborate candidate that includes external events where the company should be participating
• Support the public relationships team to fulfil the set goals
• Branding: guarantee the correct application of the visual entity an graphic card as well as a solid external communication to promote our solutions.
• Manage the risk possible risks and anticipate to possible problematics on the brand perspective from the clients and users.

Leadership

• Lead the marketing team to achieve common goals and manage external agencies.
• Build strong partnerships with Commercial, Business Excellence, Product, Finance and other stakeholders to ensure Marketing priorities are aligned with business objectives and growth ambitions.
• Manage the marketing budget and assign according to the group priorities, strategies and internal client needs.
• Analise the market to identify tendencies, opportunities and possible areas of improvement.
• Actively contribute to the Mexico leadership team

IDEAL PROFIL

E

Hard skills

• 10 years of experience in marketing +3 years in a similar leadership role
• Proven experience supporting B2B go-to-market activities across Business Lines within a Shared Services, Matrix, or Regional organization.
• Deep expertise in digital marketing, Recognized experience in digital marketing with demonstrated success leading performance, growth, SEO/GEO, customer acquisition, and data-driven marketing strategies.
• Fluent in Spanish and English
• Bachelor’s degree in marketing, administration or similar (Masters is a plus)
• Excellent knowledge of communication channels and their ecosystem
• Strong skills managing marketing tools (digital and communication)
• Experience managing agencies and externa events.
• Ability to manage multiple projects simultaneously using collaborative tools
• Familiarity with analytical tools, with strong analytical skills

Soft skills

• Strong business acumen and ability to influence, challenge and align stakeholders with competing priorities.
• Resilience and ability to navigate ambiguity, competing priorities, and stakeholder pressure in a fast‑paced environment.
• Autonomous and responsible
• Results and business oriented.
• Ability to evolve in a constantly changing environment and manage unforeseen situations.
• Strong ability to communicate effectively with stakeholders (management, employees, clients, etc.).
• Strong management of C-level relationships.

Leadership

• Lead transformation and change management initiatives, fostering team engagement and adaptability.
• Inspire and unite teams around a shared vision, clear priorities, and business objectives.
• Develop, coach, and empower talent, building a high‑performing and collaborative marketing organization.