Marketing Director

Edenred SE; México; On-site; MXN 1,200,000 - 1,900,000; Full time

Job summary

Edenred SE recherche un Director Marketing & Growth pour rejoindre le Mexico Shared Services Center. Vous serez responsable d’élaborer et d’exécuter une stratégie marketing intégrée, en alignement avec les objectifs de l’entreprise et les priorités des Business Lines.

Vous agirez en tant que pont entre le marketing et les dirigeants, piloterez les campagnes digitales, générerez la demande et soutiendrez la croissance du chiffre d’affaires, tout en encadrant une équipe marketing locale et en

Qualifications

• Expérience solide en marketing, avec leadership confirmé.
• Capacité à piloter des initiatives B2B multi-lines en organisation matricielle.
• Maîtrise du marketing digital, SEO/SEA et acquisition client.

Responsibilities

• Concevoir et déployer la stratégie marketing et croissance.
• Fair liaison entre Marketing et les Business Lines pour prioriser les initiatives.
• Diriger les campagnes digitales et mesurer leur impact sur le pipeline et le revenu.
• Gérer le budget marketing et encadrer l’équipe locale.
• Collaborer avec des agences externes et partenaires pour soutenir l’objectif commercial.

Skills

Leadership marketing

B2B go-to-market

Digital marketing

Espagnol et Anglais

Education

Bachelor en marketing/administration

Tools

Marketing tools

Analytics

Job description

Faites un pas en avant et laissez-vous surprendre par Edenred. Chaque jour, nous fournissons des solutions innovantes pour améliorer la vie de millions de personnes, en connectant les employés, les entreprises et les commerçants dans le monde entier. Nous savons qu'il y a des centaines de façons pour vous d'évoluer. Avec nous, vous développerez vos compétences dans un environnement multiculturel, stimulant et dynamique. Osez rejoindre Edenred et préparez-vous à vous épanouir dans une entreprise internationale qui vous offrira des opportunités infinies. La méritocratie fait partie de notre ADN. Chez Edenred, nous reconnaissons, recrutons et développons tous les talents. Venez comme vous êtes, dans le respect de votre singularité et contribuer à l'aventure Edenred avec nous. Nous nous engageons à prévenir toute forme de discrimination et à proposer à tous nos candidats des opportunités égales indépendamment de leur genre et expression de genre, handicap, origine, croyance religieuse et orientation sexuelle ou tout autre critère.

The Marketing & Growth Director has a strategic and hands-on balanced approach in the strategy generations. It has a key role in supporting the business transformation, tasked with consolidating and developing a coherent impactful marketing strategy. Being able to communicate to internal and external clients. Contributing to the company’s objectives, as well as helping to structure and organize teamwork. This position is part of the Mexico Shared Services Center, supporting all the business units. Reports into the Head of Shared Services Center & CFO, and is called to be responsible, accountable, decision maker, providing the local teams with a strategic vision being a coach/mentor to the Marketing team.

RESPONSABILITIES

• Business Partnership & Growth Act as the primary bridge between Marketing and Business Line leadership, ensuring commercial priorities are translated into marketing initiatives that deliver measurable business outcomes while preserving long-term brand strategy.
• Partner closely with Business Line Leaders to understand their commercial priorities, challenges and growth opportunities, translating the into clear and actionable marketing strategies.
• Drive demand and qualified lead generation across Business Lines, establishing clear objective and measuring Marketing’s contribution to pipeline, conversion and business growth.
• Be accountable for Marketing’s contribution to revenue growth through qualified lead generation, pipeline creation, and close alignment with Business Line commercial objectives.
• Balance Business Line needs with the overall Marketing strategy, aligning priorities, managing expectations and ensuring resources are focused on initiatives with the highest business impact.

Digital Marketing

• Oversee and question the performance of the digital campaigns for all the targeted audiences, targeting the growth and fidelity of new clients and merchants, activating our benefits.
• Develop and implement GEO initiatives that increase brand discoverability, share of voice, and customer acquisition through AI-powered search platforms.
• Develop and manage automation marketing flows, web projects and changes on the web site (edenred.mx.)
• Create proposal to increase the visibility of Edenred in Mexico
• Help establish a high – performance digital organization, especially through analytics and a data-driven team culture.

Marketing and communication strategies

• Deploy and strengthen a marketing and communications strategy aligned with the Group vision
• Position Edenred a leader in the employee Benefits, Mobility and Pay solutions
• Continue with the development of the financial products (payments)
• Develop annual marketing plans jointly with Business Lines, with clear objectives for brand awareness, demand and qualified lead generation, customer acquisition and loyalty, supported by measurable KPI’s and business outcomes.

External communication

Content: management of the production of the content, in all the channels (off line and on line) Events: elaborate candidate that includes external events where the company should be participating Support the public relationships team to fulfil the set goals Branding: guarantee the correct application of the visual entity an graphic card as well as a solid external communication to promote our solutions. Manage the risk possible risks and anticipate to possible problematics on the brand perspective from the clients and users.

Leadership

• Lead the marketing team to achieve common goals and manage external agencies.
• Build strong partnerships with Commercial, Business Excellence, Product, Finance and other stakeholders to ensure Marketing priorities are aligned with business objectives and growth ambitions.
• Manage the marketing budget and assign according to the group priorities, strategies and internal client needs.
• Analise the market to identify tendencies, opportunities and possible areas of improvement.
• Actively contribute to the Mexico leadership team

IDEAL PROFILE

Hard skills

• 10 years of experience in marketing +3 years in a similar leadership role
• Proven experience supporting B2B go-to-market activities across Business Lines within a Shared Services, Matrix, or Regional organization.
• Deep expertise in digital marketing, Recognized experience in digital marketing with demonstrated success leading performance, growth, SEO/GEO, customer acquisition, and data-driven marketing strategies.
• Fluent in Spanish and English
• Bachelor’s degree in marketing, administration or similar (Masters is a plus)
• Excellent knowledge of communication channels and their ecosystem
• Strong skills managing marketing tools (digital and communication)
• Experience managing agencies and externa events.
• Ability to manage multiple projects simultaneously using collaborative tools
• Familiarity with analytical tools, with strong analytical skills

Soft skills

• Strong business acumen and ability to influence, challenge and align stakeholders with competing priorities.
• Resilience and ability to navigate ambiguity, competing priorities, and stakeholder pressure in a fast-paced environment.
• Autonomous and responsible Results and business oriented.
• Ability to evolve in a constantly changing environment and manage unforeseen situations.
• Strong ability to communicate effectively with stakeholders (management, employees, clients, etc.).
• Strong management of C-level relationships.

Leadership

• Lead transformation and change management initiatives, fostering team engagement and adaptability.
• Inspire and unite teams around a shared vision, clear priorities, and business objectives.
• Develop, coach, and empower talent, building a high-performing and collaborative marketing organization.

L’état d’esprit Edenred - Nous sommes une entreprise unique. Nous recherchons de nouveaux collaborateurs prêts à prendre part à l’aventure Edenred avec la même énergie et la même passion que nous. Vous vous sentirez naturellement à l’aise chez Edenred, si vous aimez repousser les limites, expérimenter, vous améliorer constamment, gagner et progresser. Nous recherchons des femmes et des hommes qui partagent notre ambition, avec cette recherche de performance, cette envie de nous remettre en question et de se mettre eux-mêmes au défi pour aller chaque jour plus loin. Nous recherchons des femmes et des hommes qui veulent vibrer avec nous.