Senior Marketing Manager B2B LATAM (m/f/d)

GILBERT PERSONAL RECRUITING; Ciudad de México; On-site; MXN 669,600 - 1,004,400; Full time

Job summary

A leading recruiting firm in Mexico is seeking a Marketing Manager to oversee product categories across the GMDC Region. The role requires a Master's degree and at least 5 years of experience in Marketing within the FMCG sector. The ideal candidate should have strong project management, digital marketing, and media experience, as well as excellent English and good Spanish or Portuguese skills. This position involves working closely with international teams to drive business growth.

Qualifications

• Minimum 5 years of professional experience in Marketing, preferably in FMCG.
• Experience in product management, digital marketing, and media management.
• Excellent English communication skills; very good Spanish or Portuguese skills beneficial.

Responsibilities

• Lead the Marketing agenda for two product categories across multiple regions.
• Generate consumer insights through market research and data analytics.
• Monitor and ensure category gross margin targets are met through cost management.

Skills

Project management

Digital marketing

Media management

Cross-cultural communication

Data analysis

Education

Master of Business Administration

Tools

Microsoft Office

Nielsen

Job description

Responsibilities

• You lead the Marketing agenda and are responsible for the development and implementation of two product category portfolio across the GMDC Region (approximately 50 countries located in 5 sub-regions: Europe, Middle East, Americas, APAC and Africa).
• You generate consumer insight across the regions via market research, close contact to sales team and local distributors and visits to the countries. Based on the data analytics you give clear recommendation on how to best position our branded products to serve consumers in the respective countries.
• You are responsible for one of the sub-regions, being the expert from marketing for the region and supporting the strategy for profitable growth.
• You will ensure category gross margin targets are met by monitoring costs and pricing as well as recommending needed changes.
• Together with the marketing director you lead the communication strategy and commercialization for the assigned category portfolio and will be directly leading local media agencies for best implementation of media support (TV, digital, social) in selected countries.
• You recommend go-to-market trade/shopper marketing elements including product assortment, pricing, and merchandising (both, in-store and online) and will present it to sales team and local distributors.
• You will be responsible for data tracking and analysis, article data management, product presentations and training activities for your respective product categories.

Qualifications

• You hold a Master of Business Administration or equivalent university degree.
• We expect you to have min. 5 years of professional experience in Marketing, preferable in an international company of the FMCG industry.
• Working experience in Latin America and/or Middle East would be highly beneficial.
• You are experienced in product management, digital marketing and media management.
• You have proven project management skills and you also bring first leadership experience.
• A strong understanding of P&L as well as Budget Management are mandatory.
• Microsoft Office skills and knowledge of Nielsen and data analysis in general are necessary.
• Excellent communication and presentation skills make you feel comfortable working in a multi-cultural environment.
• You are open-minded, proactive, self-motivated and target oriented, in addition you have a hands‑on mentality.
• You like to work with people from different cultures and like to travel in general.
• As you collaborate with international teams, your English needs to be excellent (written & spoken).
• Very good Spanish or Portuguese language skills are beneficial.