Senior Marketing Leader — ABM & Growth Strategy

TransUnion; Chihuahua; Hybrid; MXN 2,000,000 - 3,000,000; Full time

Job summary

TransUnion seeks a senior marketing leader to drive the Buró de Crédito marketing strategy in Mexico, overseeing ABM programs, brand management, and demand generation across B2B and B2C channels.

The role is hybrid, requiring collaboration with regional and global stakeholders, budget stewardship, and a track record of delivering measurable business results in a multinational setting.

Qualifications

• 15+ years of progressive marketing leadership with accountability for strategy and measurable results.
• Proven expertise in Account-Based Marketing (ABM) to accelerate pipeline and align marketing and sales.
• Experience leading integrated B2B and B2C marketing, including brand management and communications.
• Demonstrated success influencing executive leadership and managing diverse stakeholder relationships.
• Experience operating in multinational, matrixed organizations with global collaboration.

Responsibilities

• Lead and execute the overall marketing strategy for Buró de Crédito, aligning with local priorities and global objectives.
• Develop ABM programs targeting strategic accounts to accelerate pipeline, revenue, and engagement.
• Collaborate with Commercial and Product teams to identify growth opportunities and optimize demand gen.
• Drive integrated B2B/B2C marketing, brand management, and corporate communications.
• Establish marketing KPIs and dashboards to measure impact, brand health, and ROI.
• Advocate for the Mexican market with regional and global stakeholders and manage ROI-laden investments.
• Build relationships with executive leaders including the General Manager and international stakeholders.
• Oversee marketing budgets, agency partnerships, and resource allocation for maximum ROI.
• Lead, coach, and develop a high-performing marketing team in a collaborative, innovative culture.
• Monitor market trends and competitive dynamics to identify new growth opportunities.

Skills

ABM strategy

Marketing analytics

Demand generation

Budget management

English and Spanish fluency

Job description

TransUnion seeks a senior marketing leader to drive the Buró de Crédito marketing strategy in Mexico, overseeing ABM programs, brand management, and demand generation across B2B and B2C channels.

The role is hybrid, requiring collaboration with regional and global stakeholders, budget stewardship, and a track record of delivering measurable business results in a multinational setting.