Marketing - Director

TransUnion; Chihuahua; Hybrid; MXN 2,000,000 - 3,000,000; Full time

Job summary

TransUnion seeks a senior marketing leader to drive the Buró de Crédito marketing strategy in Mexico, overseeing ABM programs, brand management, and demand generation across B2B and B2C channels.

The role is hybrid, requiring collaboration with regional and global stakeholders, budget stewardship, and a track record of delivering measurable business results in a multinational setting.

Qualifications

• 15+ years of progressive marketing leadership with accountability for strategy and measurable results.
• Proven expertise in Account-Based Marketing (ABM) to accelerate pipeline and align marketing and sales.
• Experience leading integrated B2B and B2C marketing, including brand management and communications.
• Demonstrated success influencing executive leadership and managing diverse stakeholder relationships.
• Experience operating in multinational, matrixed organizations with global collaboration.

Responsibilities

• Lead and execute the overall marketing strategy for Buró de Crédito, aligning with local priorities and global objectives.
• Develop ABM programs targeting strategic accounts to accelerate pipeline, revenue, and engagement.
• Collaborate with Commercial and Product teams to identify growth opportunities and optimize demand gen.
• Drive integrated B2B/B2C marketing, brand management, and corporate communications.
• Establish marketing KPIs and dashboards to measure impact, brand health, and ROI.
• Advocate for the Mexican market with regional and global stakeholders and manage ROI-laden investments.
• Build relationships with executive leaders including the General Manager and international stakeholders.
• Oversee marketing budgets, agency partnerships, and resource allocation for maximum ROI.
• Lead, coach, and develop a high-performing marketing team in a collaborative, innovative culture.
• Monitor market trends and competitive dynamics to identify new growth opportunities.

Skills

ABM strategy

Marketing analytics

Demand generation

Budget management

English and Spanish fluency

Job description

TransUnion's Job Applicant Privacy Notice Team Overview The Marketing team at Buró de Crédito, powered by TransUnion, is responsible for driving business growth, strengthening brand positioning, and delivering integrated marketing strategies that support both commercial and consumer objectives. The team leads B2B Marketing, B2C Marketing, Brand Marketing, Internal Communications, and External Communications, working closely with Product and Commercial teams to accelerate strategic growth opportunities. This role reports to the country leadership team and partners extensively with regional and global Marketing stakeholders #LI-MR1 This is a hybrid position and involves regular performance of job responsibilities virtually as well as in-person at an assigned TU office location for a minimum of two days a week.

Role Overview And Core Responsibilities

• Lead and execute the overall Marketing strategy for Buró de Crédito, ensuring alignment with local business priorities and regional and global objectives.
• Develop and scale Account-Based Marketing (ABM) programs focused on strategic accounts to accelerate pipeline growth, revenue generation, and customer engagement.
• Partner closely with Commercial and Product teams to identify growth opportunities, prioritize target accounts, and optimize demand generation efforts.
• Drive integrated B2B and B2C marketing initiatives, brand management, corporate communications, and customer acquisition strategies.
• Establish marketing performance frameworks and KPIs to measure business impact, brand health, demand generation effectiveness, and engagement outcomes.
• Serve as the voice of the Mexican market, influencing regional and global stakeholders on growth priorities, investment decisions, and market opportunities.
• Build and maintain strong relationships with executive leaders, including the General Manager, Commercial leadership, and international stakeholders within a matrix organization.
• Manage marketing budgets, agency partnerships, and resource allocation to maximize return on investment and business results.
• Lead, coach, and develop a high-performing multidisciplinary marketing team while fostering a culture of collaboration, innovation, and accountability.
• Monitor market trends, customer behaviors, and competitive dynamics to identify new growth opportunities and strengthen market positioning.

Required Knowledge And Experiences

• 15+ years of progressive Marketing experience, including senior leadership roles with accountability for strategy, execution, and measurable business results.
• Proven expertise in Account-Based Marketing (ABM), leveraging targeted engagement strategies to drive growth across strategic accounts and strengthen Marketing and Sales alignment.
• Experience leading integrated B2B and B2C Marketing organizations, including Brand Management, Corporate Communications, Demand Generation, and Customer Engagement functions.
• Demonstrated success influencing executive leadership teams and managing stakeholder relationships across local, regional, and global organizations.
• Strong background operating within complex multinational and matrixed organizations, building consensus and driving business outcomes across diverse stakeholder groups.

Required Technical Skills

• Account-Based Marketing (ABM) strategy design, execution, and performance optimization.
• Marketing analytics, KPI development, dashboard reporting, and performance measurement methodologies.
• Demand Generation and Lead Management strategy development.
• Budget planning, resource management, and agency oversight.
• Professional fluency in English and Spanish, with strong executive communication and presentation skills.

We're also looking for the preferred skills below.

Preferred Skills

• Experience within data, analytics, financial services, credit, risk, or information services industries.
• Advanced executive storytelling and thought leadership capabilities.
• Experience driving digital transformation and marketing innovation initiatives.
• Strong change management and organizational influence skills across complex business environments.
• Experience supporting regional or global growth initiatives in multinational organizations.

TransUnion Overview:

At TransUnion, we encourage and are committed to creating a real, positive impact and shared sense of purpose within our Workforce for Good, which empowers our people to grow, innovate and contribute to a better future for our communities and customers.

We strive to build an environment where our associates are in the driver’s seat of their professional development- while having access to help along the way.

We recognize that success comes when our associates thrive both professi