Marketing Director - FinTech Growth Leader, Mexico (CDMX)

MatchaTalent; Monterrey; On-site; MXN 1,800,000 - 3,200,000; Full time

Job summary

Confidential fintech company in Mexico seeks a Marketing Director to lead the Mexico market's strategy, branding, and customer acquisition. Reporting to the Board, this executive will align local marketing with global objectives while overseeing integrated campaigns, agency partnerships, and marketing operations.

The successful candidate will build and mentor a high-performing team, identify market opportunities, drive performance marketing and growth initiatives, ensure regulatory advertising

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, Economics, or a related discipline.
• Professional English proficiency is mandatory.
• Experience in FinTech, Digital Lending, Financial Services, Digital Banking, Technology, E-commerce, or high-growth consumer businesses is highly preferred.

Responsibilities

• Develop and execute the overall marketing strategy, brand positioning, and growth roadmap for the Mexico market.
• Lead integrated marketing campaigns across digital marketing, brand management, social media, influencer marketing, public relations, partnerships, and performance marketing.
• Identify market opportunities, consumer trends, and competitive insights to support business expansion and customer acquisition.
• Build, lead, mentor, and develop a high-performing marketing organization while establishing performance objectives and KPIs.
• Manage relationships with advertising agencies, media partners, PR firms, creative vendors, and strategic marketing partners.
• Monitor marketing performance, campaign effectiveness, budgets, and ROI to maximize business impact.
• Collaborate closely with executive leadership, product, operations, and regional marketing teams to ensure alignment with global strategies.
• Ensure all marketing activities comply with applicable financial advertising regulations and industry compliance standards.

Job description

Confidential fintech company in Mexico seeks a Marketing Director to lead the Mexico market's strategy, branding, and customer acquisition. Reporting to the Board, this executive will align local marketing with global objectives while overseeing integrated campaigns, agency partnerships, and marketing operations.

The successful candidate will build and mentor a high-performing team, identify market opportunities, drive performance marketing and growth initiatives, ensure regulatory advertising