Senior Growth & Acquisition Strategy Lead

Elektra Go; Estado de México; Sur place; MXN 1 500 000 - 2 000 000; Plein temps

Résumé du poste

Elektra Go in Mexico State of Mexico seeks a Senior Manager of Growth & Customer Acquisition to shape and execute our multi‑channel acquisition strategy. You will lead a small team, work with executives, and blend hands-on analysis with strategic planning to accelerate customer growth.

You will own forecasting, budget decisioning, and performance reporting across paid media, partnerships, influencer programs, and product-led growth, building dashboards and clear recommendations for the

Qualifications

• 8+ years in growth marketing or acquisition with at least 3 years in a leadership role.
• Proven track record delivering large-scale acquisition strategies with measurable growth.
• Strong leadership with mentoring experience.
• Deep expertise in Google, Meta, affiliates, influencers, partnerships and attribution.
• Excellent strategic thinking, analytics and problem solving.
• Strong communication and ability to influence executives.
• Bilingual English and Spanish preferred.
• Experience in financial services, fintech or regulated industries is a plus.

Responsabilités

• Define and lead the customer acquisition strategy across paid media, influencer programs, partnerships, affiliates, organic, and product-led growth, leveraging data-driven performance analysis, customer and channel insights, and marketing competitive intelligence to identify growth opportunities, optimize acquisition efficiency, inform strategic decisions, and continuously improve performance.
• Serve as the primary thought leader for acquisition, influencing executive decision-making and guiding cross-functional collaboration.
• Build, lead, and mentor a high-performing acquisition team, fostering innovation and accountability.
• Translate growth objectives into actionable plans, ensuring alignment between marketing, product, finance, and executive leadership.
• Oversee performance across acquisition channels, ensuring efficiency and ROI on spend.
• Establish performance benchmarks (CAC, ROAS, LTV, retention) and ensure delivery against targets.
• Partner with creative, product, and channel owners to design, test, and scale acquisition initiatives.
• Conduct market and competitor analysis to identify trends, risks, and opportunities.
• Own acquisition forecasting, budgeting, and investment models to inform executive decision-making.
• Present strategic insights and recommendations to leadership with clarity and impact.
• Ensure reporting frameworks and dashboards deliver actionable, executive-ready performance intelligence.
• Champion data-driven decision-making by ensuring robust attribution models and funnel analysis.
• Proactively identify optimization opportunities across audiences, creatives, and channels.
• Lead quarterly and annual acquisition reviews, highlighting growth opportunities and risks.
• Partner closely with product, data, finance, and operations teams to ensure acquisition strategy integrates seamlessly with broader company goals.
• Influence senior stakeholders by providing thought leadership on growth best practices and market dynamics.
• Represent the acquisition function in executive and board-level discussions.

Connaissances

Growth marketing

Acquisition strategy

Leadership

Performance marketing

Digital channels

Attribution

Data analysis

Communication & presentation

Bilingual Spanish-English

Fintech experience

Description du poste

Elektra Go in Mexico State of Mexico seeks a Senior Manager of Growth & Customer Acquisition to shape and execute our multi‑channel acquisition strategy. You will lead a small team, work with executives, and blend hands-on analysis with strategic planning to accelerate customer growth.

You will own forecasting, budget decisioning, and performance reporting across paid media, partnerships, influencer programs, and product-led growth, building dashboards and clear recommendations for the