Senior Digital Marketing Analyst — LATAM Social Insights

Mercedes-Benz México; Ciudad de México; On-site; MXN 420,000 - 640,000; Full time

Job summary

Mercedes-Benz México is looking for a Marketing Analyst to oversee the performance of social media channels across Mexico and LATAM. You will craft data-driven strategies to amplify brand presence and engage audiences through organic content and campaigns.

Responsibilities include creating content calendars aligned with HQ planning, collaborating with PR, customer service and sales, tracking KPIs with SPRINKLR, and reporting insights to leadership. Location: CDMX; local contract.

Qualifications

• 3-4 years in Social Media Communication of luxury brands.
• Minimum 1 year of experience in media analytics, market research, or media planning/evaluation.
• Location: CDMX.

Responsibilities

• Develop organic social media calendars for MB Mexico and LATAM.
• Create engaging content across platforms (Facebook, Instagram, Twitter, LinkedIn, YouTube).
• Track KPIs using SPRINKLR and provide insights to optimize strategy.
• Coordinate with PR, customer service, and sales for integrated campaigns.
• Manage PO processes with internal teams and external agencies.
• Analyze local media performance and prepare consolidated reports.

Skills

Social Media Measurement Tools

Social media trends and strategy

Education

University degree in Marketing and/or related.

Tools

Illustrator

Job description

Mercedes-Benz México is looking for a Marketing Analyst to oversee the performance of social media channels across Mexico and LATAM. You will craft data-driven strategies to amplify brand presence and engage audiences through organic content and campaigns.

Responsibilities include creating content calendars aligned with HQ planning, collaborating with PR, customer service and sales, tracking KPIs with SPRINKLR, and reporting insights to leadership. Location: CDMX; local contract.