Social Insights Analyst - Hybrid (Mexico)

OLIVER Agency - Mexico; Ciudad de México; Hybrid; MXN 420,000 - 660,000; Full time

Job summary

OLIVER Agency - Mexico in Mexico City is seeking a Data Analyst to join its LATAM studio, embedded with a global leader in household consumer goods. The role blends data science with creative outcomes, turning raw data into actionable insight that informs content and campaigns for Mexican families.

Based in Mexico City with a hybrid/onsite arrangement, you’ll mine data from social and marketing channels, build analytics frameworks, and present findings to senior stakeholders to help teams move

Qualifications

• Proficiency in english is mandatory.
• Expert knowledge of social metrics across organic, paid, and influencer activations.
• Proficiency with social management and listening platforms (Brandwatch, Meltwater, Talkwalker, Dash, Sprinklr).
• Strong ability to build analytical solutions that aggregate data from multiple sources.
• Excellent data storytelling to translate analysis for non-technical audiences.
• Strategic measurement mindset and proactive solution-building.

Responsibilities

• Interpret and integrate data from organic, paid, influencer, and social listening sources to build a cohesive view of social performance and audience engagement.
• Develop audience segments and content analyses to inform what experiences are served to target audiences.
• Use social listening tools to track brand reputation and emerging cultural trends.
• Conduct channel audits and performance analyses to surface platform and audience insights with recommendations.
• Build and maintain measurement frameworks, benchmarking tools, and regular reporting cadences.
• Identify and develop innovative measurement approaches, including AI-driven reporting solutions.
• Champion insight tools and manage relationships with data suppliers to maximise value.
• Drive data literacy across the team through training and knowledge sharing.
• Present findings and recommendations to senior stakeholders.

Skills

Data analytics

Data storytelling

AI-driven analytics

English proficiency

Tools

Brandwatch

Meltwater

Talkwalker

Dash

Sprinklr

Job description

OLIVER Agency - Mexico in Mexico City is seeking a Data Analyst to join its LATAM studio, embedded with a global leader in household consumer goods. The role blends data science with creative outcomes, turning raw data into actionable insight that informs content and campaigns for Mexican families.

Based in Mexico City with a hybrid/onsite arrangement, you’ll mine data from social and marketing channels, build analytics frameworks, and present findings to senior stakeholders to help teams move