Senior Creative Strategy & Performance Lead

Docplanner; Ciudad de México; Hybrid; MXN 420,000 - 600,000; Full time

Benefits offered by this job

Healthcare insurance

Meal vouchers

Transport allowances

Job summary

Docplanner's Paid Marketing team is seeking a Senior Specialist in Creative Strategy & Performance to own the full creative lifecycle for paid media across our markets. You’ll bridge performance data and creative output, guiding briefs, testing roadmaps, and coordinating with local teams to tailor global creative direction.

This hybrid role requires hands-on campaign management, strong analytical skills, and the ability to work across multiple cultures while delivering measurable results.

Qualifications

• 4+ years in performance marketing with a proven track record in creative strategy
• Hands-on experience in paid media performance, including campaign set-up and management
• Experience managing creative production across multiple stakeholders at scale

Responsibilities

• Define the creative strategy and testing roadmap for paid campaigns across markets
• Oversee end-to-end production workflow and localization
• Run structured A/B and multivariate tests across paid channels and build reporting
• Ensure tracking is implemented and fatigue is monitored to refresh creative on schedule
• Step into hands-on campaign management when needed

Skills

Performance Marketing

Creative Strategy

Campaign Management

Data Analysis

Tools

Meta Ads

Tableau

Amplitude

Job description

Docplanner's Paid Marketing team is seeking a Senior Specialist in Creative Strategy & Performance to own the full creative lifecycle for paid media across our markets. You’ll bridge performance data and creative output, guiding briefs, testing roadmaps, and coordinating with local teams to tailor global creative direction.

This hybrid role requires hands-on campaign management, strong analytical skills, and the ability to work across multiple cultures while delivering measurable results.