Senior Performance Marketing Lead - Mexico (Hybrid)

IPF Digital group; Ciudad de México; Hybrid; MXN 900,000 - 1,300,000; Full time

Benefits offered by this job

Free on-site parking.

Team lunches twice a week.

Hybrid work model

Job summary

IPF Digital México is seeking a Senior Digital Marketing Manager to lead the country’s performance marketing strategy. You will shape and execute the digital acquisition plan in collaboration with the Head of Marketing and Country Leadership Team, driving growth through data-driven insights and optimised campaigns.

The role combines paid media across Search, Display, YouTube and more with brand strategy, social media development, and agency management.

Qualifications

• 7–10 years of performance marketing experience.
• Experience leading acquisition strategy in fintech/ e-commerce or data-driven digital business.
• Strong knowledge of attribution, analytics, conversion tracking, experimentation and budget optimisation.
• English and Spanish fluency.

Responsibilities

• Plan strategically and manage all digital marketing activities.
• Own end-to-end paid media strategy across Search, Display, YouTube, Performance Max and other channels.
• Develop annual and quarterly acquisition strategies aligned with growth and profitability.
• Coach colleagues and share expertise across the marketing organisation.
• Partner with Google, Meta, Amazon and local partners to identify opportunities.

Skills

Performance marketing

Google Ads

Acquisition strategy

Analytics & attribution

Stakeholder influence

Budget management

English fluency

Spanish fluency

Tools

Google Ads

Meta Ads

YouTube Ads

Job description

IPF Digital México is seeking a Senior Digital Marketing Manager to lead the country’s performance marketing strategy. You will shape and execute the digital acquisition plan in collaboration with the Head of Marketing and Country Leadership Team, driving growth through data-driven insights and optimised campaigns.

The role combines paid media across Search, Display, YouTube and more with brand strategy, social media development, and agency management.