Performance Lead (Senior)

KOMMUNA Media; Monterrey; Híbrido; MXN 600.000 - 900.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Permanent Home Office

Flexible schedule

Descripción de la vacante

KOMMUNA Media in Monterrey, MX is seeking a Senior Performance Lead to design and execute measurable digital strategies across regional and global campaigns. You will bridge data, strategy, and business impact for international executive teams.

You will lead multichannel campaigns, build executive dashboards, translate data into actionable stories, mentor teammates, and present findings in English.

Formación

• 4+ years of experience in performance marketing, growth, or digital media, ideally with international campaigns.
• Proficiency in English for business communication (C1 or higher).
• Strong understanding of attribution, data modeling, and ROI/ROAS optimization.

Responsabilidades

• Define and lead multichannel performance strategies (Google, Meta, LinkedIn, TikTok, Display, Programmatic) aligned with client goals.
• Analyze global campaign data to generate actionable insights, optimize budgets, and scale results.
• Build and maintain executive dashboards in Looker Studio or equivalent tools.
• Translate complex data into clear business stories for international stakeholders.
• Collaborate with internal teams (Creative, PM, Data) to ensure alignment between strategy, content, and results.
• Develop and document A/B and multivariate testing frameworks and optimization plans.
• Monitor key metrics (CPC, CTR, CPA, CAC, LTV, ROAS) and propose evidence-based adjustments.
• Supervise accurate tracking, tagging, and event setup in GA4, GTM, and CRM systems.
• Prepare monthly and quarterly performance reports highlighting impact, insights, and growth opportunities.
• Lead client meetings to present results and strategic recommendations in English.
• Mentor junior performance specialists and elevate analytical thinking within the team.

Conocimientos

Strategic thinking

Analytical thinking

Data interpretation

English communication (C1)

Herramientas

Google Ads

Meta Ads

LinkedIn Campaign Manager

TikTok Ads

GA4

GTM

Looker Studio

HubSpot

Salesforce

Descripción del empleo

Work format: Full-Time (90% Remote + 10% On-Site Work)

What happens when you blend an advertising agency and tech company? Our work culture is the sum of Creative spirits, relentless Sales and Marketing mindsets and the cherry on top: Hacker thinking. Our behaviors lead our path into a New Marketing company ready for the future, now. When we approach brands, we:

• Understand users, brands & businesses
• Hack it, Iterate it
• Make it great, Make it fast
• A/B/C/D test

Role Summary

At KOMMUNA, we’re looking for an analytical and strategic mind that can connect data, strategy, and business impact. The Performance Lead (Senior) is responsible for designing and executing measurable digital strategies across regional and global campaigns. This role requires critical thinking, technical mastery, and the ability to present insights clearly to international executive teams. You will act as the bridge between media, data, and marketing direction, ensuring every investment leads to learning, optimization, and sustainable growth.

Key Responsibilities

• Define and lead multichannel performance strategies (Google, Meta, LinkedIn, TikTok, Display, Programmatic, etc.) aligned with client goals.
• Analyze global campaign data to generate actionable insights, optimize budgets, and scale results.
• Build and maintain executive dashboards in Looker Studio or equivalent tools.
• Translate complex data into clear business stories for international stakeholders.
• Collaborate with internal teams (Creative, PM, Data) to ensure alignment between strategy, content, and results.
• Develop and document A/B and multivariate testing frameworks and optimization plans.
• Monitor key metrics (CPC, CTR, CPA, CAC, LTV, ROAS) and propose evidence-based adjustments.
• Supervise accurate tracking, tagging, and event setup in GA4, GTM, and CRM systems.
• Prepare monthly and quarterly performance reports highlighting impact, insights, and growth opportunities.
• Lead client meetings to present results and strategic recommendations in English.
• Mentor junior performance specialists and elevate analytical thinking within the team.

Ideal Profile

• Strategic, analytical, and results-oriented thinker.
• Able to read data like a language and translate it into business decisions.
• Proactive, organized, and passionate about optimization and measurable results.
• Comfortable presenting findings to global directors and stakeholders.
• Understands brand, content, media, and the full funnel holistically.
• Motivated by precision, learning, and continuous improvement.

Desired Requirements

• 4+ years of experience in performance marketing, growth, or digital media — ideally with international campaigns.
• Professional English proficiency (C1 or higher) for business communication.
• Proficiency in Google Ads, Meta Ads, LinkedIn Campaign Manager, TikTok Ads, GA4, GTM, and Looker Studio.
• Solid understanding of attribution, data modeling, and ROI/ROAS optimization.
• Proven ability to build, present, and defend data-driven strategies.
• Experience in global or regulated industries (finance, tech, aviation, tourism) preferred.
• Familiarity with automation tools and APIs (Performance Max, Meta Advantage+, BI tools).
• Experience with CRM or marketing automation platforms (HubSpot, Salesforce, Zoho, etc.).

What We Offer:

• Permanent Home Office (No surprises, and we sometimes meet to hang out)
• 9am-6pm Schedule (we are humans so, we are flexible)