Senior Brand Manager: Drive Campaigns & Growth

Subway Group; Xico; On-site; MXN 600,000 - 900,000; Full time

Benefits offered by this job

Insurance Plans

401k

Competitive Bonus

Mobility Allowance

Tuition Reimbursement

Company Holidays

Employee Resource Groups

Volunteering time

Many More…

Job summary

Subway Mexico is seeking a Senior Brand Manager to execute brand strategy daily, translating guidelines into campaigns and launches. You’ll lead creative and media development for ATL, BTL, digital and influencer efforts, align the Innovation Pipeline, and track traffic, sales and budget metrics across touchpoints.

You’ll serve as the operational liaison with agencies, vendors and internal teams to ensure consistent brand experiences, while coordinating 360 activation plans and packaging

Qualifications

• Experience in brand marketing and multi-channel campaigns.
• Strong communication and leadership across teams.
• Ability to translate strategy into campaigns and activations.

Responsibilities

• Lead ATL, BTL, digital and influencer campaigns end-to-end.
• Oversee 360 activation plans and packaging development.
• Manage Innovation Pipeline launches and budget dashboards.
• Coordinate with agencies, vendors, and franchise operations.
• Forecast traffic and sales; monitor brand performance metrics.

Skills

Strategic thinking

Negotiation

Project management

Data analysis

Creative judgment

Communication

Collaboration

English proficiency

Tools

Excel

PowerPoint

Job description

Subway Mexico is seeking a Senior Brand Manager to execute brand strategy daily, translating guidelines into campaigns and launches. You’ll lead creative and media development for ATL, BTL, digital and influencer efforts, align the Innovation Pipeline, and track traffic, sales and budget metrics across touchpoints.

You’ll serve as the operational liaison with agencies, vendors and internal teams to ensure consistent brand experiences, while coordinating 360 activation plans and packaging