Senior Brand & Activation Manager – Mexico

Subway; Ciudad de México; On-site; MXN 900,000 - 1,500,000; Full time

Benefits offered by this job

Insurance Plans

401k

Competitive Bonus

Mobility Allowance

Tuition Reimbursement

Company Holidays

Employee Resource Groups

Volunteering time

Job summary

Subway Mexico is seeking a Senior Brand Manager to translate brand guidelines into campaigns and launches, leading creative and media development across ATL, BTL, digital and influencer channels.

You will oversee the Innovation Pipeline, monitor traffic, sales and budget performance, and coordinate with agencies, vendors, and internal teams to ensure a consistent brand experience at every consumer touchpoint.

Responsibilities

• Brief, create, and execute ATL, BTL, Digital, and Influencer campaigns, including the building and management of media plans.
• End‑to‑end management of marketing projects and coordination with Operations/Franchise for their execution at the restaurant level.
• Development and execution of 360 activation plans, including image and packaging development
• Co‑creation and execution of the Innovation Pipeline (product launches).
• Traffic and sales forecasting; budget building and control, and updating of brand performance dashboards.

Job description

Subway Mexico is seeking a Senior Brand Manager to translate brand guidelines into campaigns and launches, leading creative and media development across ATL, BTL, digital and influencer channels.

You will oversee the Innovation Pipeline, monitor traffic, sales and budget performance, and coordinate with agencies, vendors, and internal teams to ensure a consistent brand experience at every consumer touchpoint.