Senior Brand Campaign Manager - Growth & Activation

Subway Group; Ciudad de México; Hybrid; MXN 1,200,000 - 2,000,000; Full time

Benefits offered by this job

Insurance plans (Medical/Dental/Vision

401k (Country specific)

Competitive bonus

Mobility allowance

Tuition reimbursement

Company holidays

Employee resource groups

Volunteering time

Job summary

Subway Mexico is seeking a Senior Brand Manager to execute brand strategy across campaigns, activations, and launches. You will lead creative and media development for ATL, BTL, digital, and influencer initiatives, coordinating with agencies and internal teams to ensure consistent brand experiences.

Responsibilities include managing the Innovation Pipeline, tracking traffic and sales, and monitoring the brand budget.

Qualifications

• Strategic thinking with ability to translate strategy into execution.

Responsibilities

• Lead ATL, BTL, digital, and influencer campaigns and manage media plans.
• Oversee end-to-end marketing projects with Operations/Franchise for restaurant execution.
• Develop 360 activation plans including image and packaging development.
• Co-create and launch products in the Innovation Pipeline.
• Forecast traffic and sales; build and monitor brand dashboards.

Skills

Strategic thinking

Negotiation skills

Project management

Data analysis

Creative judgment

Communication skills

English proficiency

Tools

Excel

PowerPoint

Job description

Subway Mexico is seeking a Senior Brand Manager to execute brand strategy across campaigns, activations, and launches. You will lead creative and media development for ATL, BTL, digital, and influencer initiatives, coordinating with agencies and internal teams to ensure consistent brand experiences.

Responsibilities include managing the Innovation Pipeline, tracking traffic and sales, and monitoring the brand budget.