Senior Manager, Brand

Subway Group; Xico; On-site; MXN 600,000 - 900,000; Full time

Benefits offered by this job

Insurance Plans

401k

Competitive Bonus

Mobility Allowance

Tuition Reimbursement

Company Holidays

Employee Resource Groups

Volunteering time

Many More…

Job summary

Subway Mexico is seeking a Senior Brand Manager to execute brand strategy daily, translating guidelines into campaigns and launches. You’ll lead creative and media development for ATL, BTL, digital and influencer efforts, align the Innovation Pipeline, and track traffic, sales and budget metrics across touchpoints.

You’ll serve as the operational liaison with agencies, vendors and internal teams to ensure consistent brand experiences, while coordinating 360 activation plans and packaging

Qualifications

• Experience in brand marketing and multi-channel campaigns.
• Strong communication and leadership across teams.
• Ability to translate strategy into campaigns and activations.

Responsibilities

• Lead ATL, BTL, digital and influencer campaigns end-to-end.
• Oversee 360 activation plans and packaging development.
• Manage Innovation Pipeline launches and budget dashboards.
• Coordinate with agencies, vendors, and franchise operations.
• Forecast traffic and sales; monitor brand performance metrics.

Skills

Strategic thinking

Negotiation

Project management

Data analysis

Creative judgment

Communication

Collaboration

English proficiency

Tools

Excel

PowerPoint

Job description

Why Join Subway?

At Subway, we are not standing still. We are building. This is a business focused on what matters most: growing franchisee profitability, strengthening our brand and creating long-term value. The people who thrive here are the ones who want to make a real impact. You will not just do the work. You will shape it.

We move fast. We think like owners. We make decisions that matter. We hold ourselves to a high standard because what we do directly impacts thousands of franchisees around the world. If you bring energy, accountability and a bias for action, you will fit right in. We take the work seriously, but we also know the best results come from teams that support each other, celebrate wins and show up ready to build something better every day. This is your chance to be part of what's next.

About the Role:

The Senior Brand Manager is responsible for executing Subway Mexico's brand strategy on a day-to-day basis, translating the guidelines set by the Senior Brand Director into concrete campaigns, activations, and launches. They lead the creative and media development of ATL, BTL, Digital, and Influencer campaigns, coordinate the execution of the Innovation Pipeline, and monitor the performance of traffic, sales, and the brand budget. They act as the operational point of contact with agencies, vendors, and internal teams to ensure the brand is experienced consistently across all consumer touchpoints.

Responsibilities include but not limited to:

• Brief, creation, and execution of ATL, BTL, Digital, and Influencer campaigns, including the building and management of media plans.
• End-to-end management of marketing projects and coordination with Operations/Franchise for their execution at the restaurant level.
• Development and execution of 360 activation plans, including image and packaging development
• Co-creation and execution of the Innovation Pipeline (product launches).
• Traffic and sales forecasting; budget building and control, and updating of brand performance dashboards.

Core Competencies

• Strategic thinking and the ability to translate strategy into tactical execution.
• Negotiation skills with agencies and vendors.
• Project management and the ability to handle multiple initiatives simultaneously.
• Data analysis and brand performance metrics (traffic, sales, media ROI).
• Creative judgment and brand sensibility.
• Communication skills and collaborative work with multidisciplinary teams.
• Proficiency in Excel and PowerPoint; intermediate-to-advanced English level.
• Ability to work under pressure and with multiple stakeholders.

What do we Offer?

• Insurance Plans (Medical/Dental/Vision/Life)
• 401k (Country specific)
• Competitive Bonus
• Mobility Allowance
• Tuition Reimbursement
• Company Holidays
• Employee Resource Groups
• Volunteering time
• Many More…

Actual pay is determined based on a number of job-related factors including skills, education, training, credentials, qualifications, scope and complexity of role responsibilities, geographic location, performance, and working conditions.

The Company is only considering applicants who are currently authorized to work in the country the position is based. AA/EOE/D/V

Subway uses technology‑assisted tools to support our recruitment process. These tools strictly help organize and sort applications based on job‑related qualifications. All decisions are made by people - our recruiting team and hiring managers. If you have questions or would like to request an alternative review process, please let us know.

Job Details

• Pay Type: Salary
• Employment Indicator: Regular