Senior Brand Comms Lead, Running Campaigns

Fashion United

Ciudad de México

On-site

MXN 900,000 - 1,300,000

Full time

5 days ago

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Job summary

adidas is seeking a seasoned Brand Marketing professional to lead the planning, localization and execution of Running campaigns that resonate with local consumers in Mexico City. You will translate global priorities into impactful, culturally relevant activations across omnichannel touchpoints and manage creative partners to deliver on brand standards.

The role requires strong strategic thinking, excellent project management, and a track record in Driving campaigns that grow brand and business

Qualifications

5 years of experience in brand communications or marketing.
BA in marketing, advertising or related field required; MBA a plus.

Responsibilities

Drive annual and seasonal activation plans translating Global, Regional and Market priorities into locally relevant campaigns.
Define and drive Running category strategy aligned with Global direction and market priorities.
Lead localization of Running campaigns and content across key touchpoints while ensuring adidas Brand standards.
Manage internal and external creative resources from briefing to execution, meeting timelines and objectives.
Ensure alignment with stakeholders across CTC, Sports Marketing, Newsroom, Omnichannel, Digital and Regional teams.