Senior Brand Manager — Growth, Campaigns & Innovation

Subway Group; Ciudad de México; Hybrid; MXN 900,000 - 1,300,000; Full time

Benefits offered by this job

Insurance Plans

401k

Competitive Bonus

Mobility Allowance

Tuition Reimbursement

Company Holidays

Employee Resource Groups

Volunteering time

Job summary

Subway Mexico is seeking a Senior Brand Manager to execute our brand strategy and translate guidelines into campaigns, activations, and launches. The role leads creative/media development for ATL/BTL, manages the Innovation Pipeline, and monitors traffic, sales, and brand budgets across channels.

You will be the operational liaison with agencies, vendors, and internal teams to ensure a consistent brand experience at all consumer touchpoints.

Qualifications

• Strategic thinking and the ability to translate strategy into tactical execution.
• Negotiation skills with agencies and vendors.
• Project management and the ability to handle multiple initiatives simultaneously.
• Data analysis and brand performance metrics (traffic, sales, media ROI).
• Creative judgment and brand sensibility.
• Communication skills and collaborative work with multidisciplinary teams.
• Proficiency in Excel and PowerPoint; intermediate-to-advanced English level.
• Ability to work under pressure and with multiple stakeholders.

Responsibilities

• Brief, creation, and execution of ATL, BTL, Digital, and Influencer campaigns, including the building and management of media plans.
• End-to-end management of marketing projects and coordination with Operations/Franchise for their execution at the restaurant level.
• Development and execution of 360 activation plans, including image and packaging development
• Co-creation and execution of the Innovation Pipeline (product launches).
• Traffic and sales forecasting; budget building and control, and updating of brand performance dashboards.

Skills

Strategic thinking

Negotiation skills

Project management

Data analysis

Creative judgment

Communication skills

Tools

Excel

PowerPoint

Job description

Subway Mexico is seeking a Senior Brand Manager to execute our brand strategy and translate guidelines into campaigns, activations, and launches. The role leads creative/media development for ATL/BTL, manages the Innovation Pipeline, and monitors traffic, sales, and brand budgets across channels.

You will be the operational liaison with agencies, vendors, and internal teams to ensure a consistent brand experience at all consumer touchpoints.