Senior Analytics Leader: Social Listening & Consumer Insights

The Kraft Heinz Company; Xico; On-site; MXN 1,000,000 - 2,000,000; Full time

Job summary

The Kraft Heinz Company is seeking a seasoned analytics leader to oversee Analytics, Social Listening, and Consumer Insights in Mexico City. You will drive two analytical streams—Contact Center Analytics and Market & Consumer Insights—tying data to brand priorities and business outcomes.

You will manage a team of five, ensure high-quality outputs, and translate complex data into practical recommendations for executives and cross-functional partners.

Qualifications

• Experience leading Analytics, Social Listening & Consumer Insights teams.
• Strong analytical discipline with ability to triangulate sources.
• Ability to translate data into actionable business recommendations.

Responsibilities

• Lead the Analytics, Social Listening & Consumer Insights function with a senior lens, tied to brand priorities, consumer experience, category performance, contact center performance, and overall business strategy.
• Own two analytics branches: Contact Center Analytics and Market & Consumer Insights, including reporting, KPIs, sentiment, engagement, and market signals.
• Lead a team of 5 people, ensuring clear priorities, high-quality outputs, and development of the team’s ability to move from reporting to recommendation.
• Ensure improvement ideas have strong analytical foundations, validate assumptions, triangulate sources, and justify recommendations.
• Translate large datasets into practical insights across multiple systems and end-to-end operational flows.
• Connect data from tools to build a fuller view of consumer, brand, and operational performance.
• Build concise business stories for stakeholders with executive presentations explaining impact and actions.
• Partner with leaders across departments to align priorities and convert insights into decisions and action plans.
• Develop recommendations with monetary projections when possible, including sales upside, cost reductions, or productivity improvements.
• Ensure insights are applied beyond dashboards and drive actions to improve customer satisfaction and business results.

Skills

Team leadership

Data storytelling

Stakeholder communication

Analytical thinking

Tools

Talkwalker

Salesforce

Sprout Social

Amazon Connect

Nichefire

Bazaarvoice

Job description

The Kraft Heinz Company is seeking a seasoned analytics leader to oversee Analytics, Social Listening, and Consumer Insights in Mexico City. You will drive two analytical streams—Contact Center Analytics and Market & Consumer Insights—tying data to brand priorities and business outcomes.

You will manage a team of five, ensure high-quality outputs, and translate complex data into practical recommendations for executives and cross-functional partners.