Senior Digital & Media Strategist: Social, Content & ROI

Kraft Heinz; Ciudad de México; On-site; MXN 1,500,000 - 2,100,000; Full time

Job summary

Kraft Heinz in Mexico City is seeking a senior media and digital marketing leader with a strong background in media strategy, planning and content ecosystems. You will shape brand objectives into integrated strategies, build social and influencer ecosystems, and drive ROI through rigorous measurement and optimization.

With 10 years of relevant experience and fluent English, you will manage high-impact media investments, influence cross-functional teams, and push for future-ready digital

Qualifications

• Advertising, media, content creation, digital production or agency ecosystem background, rather than a traditional FMCG/CPG marketing background.
• 10 years of experience in media strategy, media planning and digital marketing.
• Extensive expertise in digital media, content, social ecosystems & influencer.
• Proven track record in media planning and media effectiveness.
• Fluent English.

Responsibilities

• Translate brand objectives into integrated media and digital strategies across channels.
• Define audience, channel, content and investment priorities based on brand JTBDs.
• Build social and content ecosystems that strengthen consumer connection.
• Execute media investments with excellence and accountability across campaigns.
• Maximize media effectiveness and ROI through testing, learning and performance measurement.
• Build future-ready digital marketing capabilities including in-house agency evolution.

Skills

Media strategy

Media planning

Digital ecosystem

Social expertise

Emerging digital formats

Content creation

Performance Marketing

Fluent English

Critical thinking

Resilience

High drive

Influential leadership

Assertive communication

Job description

Kraft Heinz in Mexico City is seeking a senior media and digital marketing leader with a strong background in media strategy, planning and content ecosystems. You will shape brand objectives into integrated strategies, build social and influencer ecosystems, and drive ROI through rigorous measurement and optimization.

With 10 years of relevant experience and fluent English, you will manage high-impact media investments, influence cross-functional teams, and push for future-ready digital