Digital & Media Strategy Lead

The Kraft Heinz Company; Ciudad de México; On-site; MXN 1,200,000 - 1,800,000; Full time

Job summary

The Kraft Heinz Company in Mexico City is seeking a senior marketing professional with a background in advertising, media, content creation, and digital production to drive integrated media and digital strategies. You will define audiences, channels, content, and investment priorities to ensure a consistent brand presence across consumer touchpoints.

You will lead social ecosystems and content strategies that deepen consumer connections, oversee media investments with excellence, and

Qualifications

• Advertising, media, content creation, digital production or agency ecosystem background.
• 10 years of experience in media strategy, media planning and digital marketing.
• Extensive expertise in digital media, content, social ecosystems & influencer.
• Proven track record in media planning and media effectiveness.
• Fluent English.

Responsibilities

• Translate brand objectives into integrated media and digital strategies.
• Define audience, channel, content and investment priorities.
• Build social and content ecosystems that strengthen consumer connection.
• Execute media investments with excellence and accountability.
• Maximize media effectiveness and ROI.
• Build future-ready digital marketing capabilities and in-house agency model.

Skills

Advertising/media/digital

Media strategy

Media planning

Digital marketing

Fluent English

Job description

The Kraft Heinz Company in Mexico City is seeking a senior marketing professional with a background in advertising, media, content creation, and digital production to drive integrated media and digital strategies. You will define audiences, channels, content, and investment priorities to ensure a consistent brand presence across consumer touchpoints.

You will lead social ecosystems and content strategies that deepen consumer connections, oversee media investments with excellence, and