Remote Web Analytics Lead & Tag Management

Atomic Hr; Guanajuato; Remote; MXN 480,000 - 720,000; Full time

Benefits offered by this job

Remote role

Competitive compensation

High-visibility role

Job summary

Atomic HR is seeking a Web Analyst to own the web analytics and pixel deployment architecture across multiple clients in education and nonprofit sectors. You will implement tracking through Google Tag Manager, configure standard and custom events, and ensure data integrity from first click to CRM entry.

Join a scaling Data & Analytics team, focusing on accurate measurement, privacy compliance (GDPR/CCPA), and transparent reporting.

Qualifications

• 3+ years of hands-on tracking or web analytics experience in a marketing or agency environment.
• Intermediate experience with GTM containers, trigger and variable creation, data layer implementation, and server-side tagging.
• Practical experience planning, deploying, and troubleshooting conversion tracking across major ad platforms, with working knowledge of pixel and Conversion API (CAPI) configuration for Meta, Google Ads, TikTok, and LinkedIn.
• Hands-on GA4 experience, including event configuration, key events, and DebugView
• Comfort with HTML, CSS selectors, and basic JavaScript for tag troubleshooting and custom script implementation, and skilled use of GTM Preview mode and browser developer tools (inspect element, network tab)
• Understanding of data privacy requirements (GDPR, CCPA) and consent management platforms, and of how tracking decisions affect Paid Media performance KPIs
• An analytical, solution-driven mindset with a growth orientation, and strong communication skills that turn technical tracking concepts into clear narratives for non-technical audiences — education marketing experience (traditional or online) is especially valued

Responsibilities

• Own tag management & deployment — deploy, configure, and maintain pixels, tags, and scripts in Google Tag Manager; build data layers; manage GTM container structure across multi-client environment; implement server-side tagging where it improves measurement accuracy
• Own conversion tracking & platform integration — connect website activity to paid ad platforms using pixels and Conversion APIs; configure events for reporting and optimization; maintain events in GA4 from ad click to CRM entry
• Own QA, debugging & data integrity — audit and debug broken tags, data discrepancies across client websites; troubleshoot mismatches between ad platforms, GA4, and CRM; run health audits
• Own data privacy compliance — manage cookie banners and consent mode; align tracking with GDPR, CCPA; monitor browser changes affecting tracking durability
• Support documentation & cross-team enablement — maintain tagging plans, naming conventions, QA checklists; translate business requirements into tracking solutions; document setups for internal teams

Skills

GTM mastery

Data layer implementation

Server-side tagging

GA4 configuration

Pixel & CAPI setup

HTML/CSS/JS

Privacy compliance

Tools

Google Tag Manager

GA4

CAPI

Job description

Atomic HR is seeking a Web Analyst to own the web analytics and pixel deployment architecture across multiple clients in education and nonprofit sectors. You will implement tracking through Google Tag Manager, configure standard and custom events, and ensure data integrity from first click to CRM entry.

Join a scaling Data & Analytics team, focusing on accurate measurement, privacy compliance (GDPR/CCPA), and transparent reporting.