Remote Meta Ads Marketing & Media Buying PM

FoodServiceIQ LLC; México; Teletrabalho; MXN 360 000 - 600 000; Tempo integral

Resumo da oferta

FoodServiceIQ LLC is seeking a Marketing and Media Buying PM to own Meta Ads strategy from planning to scaling, with a focus on data-driven optimization and creative collaboration. This remote role requires coordinating with creative teams and rapid edits to keep campaigns moving.

You will manage campaigns end-to-end, build testing frameworks, and monitor key metrics daily, while driving funnels and landing pages with ClickFunnels for lead generation.

Qualificações

• 3–5 years of experience managing Meta Ads campaigns at a performance level.
• Hands-on experience with funnel/landing page builders (ClickFunnels highly preferred).
• Ability to read and analyze campaign metrics and convert them into clear action items.
• Proven experience collaborating with creative teams (designers, editors, copywriters).
• Basic video or design editing skills are a plus (e.g., Canva, CapCut, Adobe).
• Strong project management skills — ability to drive timelines, deliverables, prioritization, and communication across teams.
• Exceptional attention to detail.
• Comfortable working in a fast-paced, remote startup environment.
• Highly proactive communicator who keeps stakeholders updated and escalates blockers early.
• Strong English communication skills (written and spoken).

Responsabilidades

• Own Meta Ads campaign planning, setup, execution, and daily optimization.
• Build and scale ad sets, audiences, and budgets across cold, warm, and retargeting stages.
• Implement structured creative and audience testing frameworks.
• Monitor CPC, CTR, CPM, CVR, CPL, ROAS, and lead quality daily.
• Identify winning creatives, angles, hooks, and offers based on data.
• Prepare weekly performance reports and insights for leadership.
• Manage the full paid media workflow across Meta (primary), and support additional channels as needed.
• Manage the creative pipeline with designers, editors, and copywriters.
• Review ad creatives, thumbnails, social graphics, and marketing visuals for brand fit and performance potential.
• Provide creative direction based on paid media data and audience behavior.
• Hands-on editing when needed for simple edits, resizing, or rapid prototypes.
• Understand what good creative looks like for Meta Ads performance.
• Manage freelance video editors to ensure quality and timely delivery.
• Collaborate on video concepts and provide creative direction.
• Hands-on video editing skills for ads and social campaigns.
• Build and maintain landing pages, funnels, and lead-gen flows in ClickFunnels.
• Review and QA funnel performance regularly (page speed, tracking, UX, conversion rate).
• Coordinate assets needed for each funnel: graphics, video, copy, UGC, and layouts.
• Test landing page variations and collaborate with the team to improve conversion rates.

Conhecimentos

Meta Ads management

Funnel optimization

Data-driven decision making

Creative collaboration

Project management

English communication

Analytics reading

Video editing basics

Ferramentas

ClickFunnels

Canva

CapCut

Adobe

Descrição da oferta de emprego

FoodServiceIQ LLC is seeking a Marketing and Media Buying PM to own Meta Ads strategy from planning to scaling, with a focus on data-driven optimization and creative collaboration. This remote role requires coordinating with creative teams and rapid edits to keep campaigns moving.

You will manage campaigns end-to-end, build testing frameworks, and monitor key metrics daily, while driving funnels and landing pages with ClickFunnels for lead generation.