Remote Meta Ads Manager - Lead Gen & ROAS Focus

Berry Virtual | Medvirtual | Ai Virtual; México; Remote; MXN 380,000 - 887,000; Full time

Benefits offered by this job

USD pay rate

HMO insurance

Retirement fund

US holidays

Paid vacation and sick leave

Job summary

Magic Law Group is seeking an experienced Virtual Assistant specializing in Meta Ads management to support the expansion of our referral program. This is a fully remote, contract position requiring hands-on experience running paid advertising campaigns on Meta platforms (Facebook and Instagram).

The ideal candidate will plan, build, and optimize campaigns, develop compelling ad copy and creatives, and utilize advanced targeting strategies.

Qualifications

• Minimum 2 years hands-on experience managing Meta (Facebook/Instagram) ad campaigns.
• Proficiency with Meta Ads Manager, Business Manager, and Meta Pixel.
• Strong audience targeting, lookalike, and retargeting strategies.
• Ability to interpret analytics data and translate findings into optimized strategies.
• Excellent written and verbal English communication skills.
• Highly organized, self-directed, and able to meet deadlines independently.
• Experience in legal industry marketing is a plus.

Responsibilities

• Plan, build, launch, and manage paid advertising campaigns on Facebook and Instagram
• Develop and test ad copy, creatives, audiences, and targeting strategies
• Monitor campaign performance daily and optimize for key metrics (CPL, ROAS, CTR, CPC)
• Conduct A/B testing on ads, audiences, and landing page combinations
• Manage and allocate ad budgets effectively to maximize ROI
• Generate regular performance reports with actionable insights and recommendations
• Collaborate with internal team members to align ad strategy with the referral program goals
• Stay current on Meta advertising policies, algorithm updates, and best practices

Skills

Meta ad campaigns

Audience targeting

Lookalike audiences

Retargeting strategies

Analytics interpretation

English communication

Self-management

Legal marketing experience (plus)

Education

High School Diploma or equivalent

Tools

Meta Ads Manager

Meta Business Manager

Meta Pixel

Job description

Magic Law Group is seeking an experienced Virtual Assistant specializing in Meta Ads management to support the expansion of our referral program. This is a fully remote, contract position requiring hands-on experience running paid advertising campaigns on Meta platforms (Facebook and Instagram).

The ideal candidate will plan, build, and optimize campaigns, develop compelling ad copy and creatives, and utilize advanced targeting strategies.