Performance Marketing Lead — Remote & Data-Driven

Scalesource; México; Remote; MXN 252,000 - 303,000; Full time

Job summary

Scalesource is seeking a Digital Marketing Specialist with a strong track record in paid media and analytics to drive growth from a fully remote setup. You will own campaigns across Google Ads and Meta Ads, optimize for CPL, CAC, and ROAS, and contribute to SEO and email initiatives.

The role requires 3+ years of hands-on experience, excellent English, and the ability to work independently in a remote environment. Expect a flexible, results-driven environment with opportunities for growth.

Qualifications

• 3+ years of hands-on digital marketing experience.
• Proven experience with Google Ads and Meta Ads.
• Strong understanding of PPC, SEO, email marketing, and analytics.
• Experience with GA4 and marketing reporting tools.
• Strong analytical skills and ability to interpret campaign data.
• Advanced written and spoken English.
• Experience working independently in a remote environment.

Responsibilities

• Manage and optimize Google Ads and Meta Ads campaigns.
• Track CPL, CAC, ROAS, conversions, and campaign budgets.
• Support SEO, email marketing, and lead-generation initiatives.
• Monitor performance through GA4, Search Console, and marketing platforms.
• Run A/B tests across ads, audiences, and landing pages.
• Build performance reports and recommend improvements.
• Coordinate with content, design, and sales teams.
• Take ownership of campaign performance and deadlines.
• Consistently monitor and optimize campaigns based on data.
• Identify underperforming campaigns before they become a problem.
• Maintain accurate reporting across marketing channels.
• Proactively recommend ways to improve leads, conversions, and ROI.

Skills

PPC

SEO

Email marketing

Analytics

GA4

Google Ads

Meta Ads

Remote work

English

Tools

GA4

Job description

Scalesource is seeking a Digital Marketing Specialist with a strong track record in paid media and analytics to drive growth from a fully remote setup. You will own campaigns across Google Ads and Meta Ads, optimize for CPL, CAC, and ROAS, and contribute to SEO and email initiatives.

The role requires 3+ years of hands-on experience, excellent English, and the ability to work independently in a remote environment. Expect a flexible, results-driven environment with opportunities for growth.