Reseller Channel Partner

EMC2 CIVIL ENGINEER´S CORP. LLC; Ciudad de México; On-site; MXN 1,841,282 - 2,393,666; Full time

Job summary

A dynamic advertising firm in Mexico City is seeking a Head of Growth to scale Meta advertising strategies. The ideal candidate will have at least 3 years of performance marketing experience, managing substantial budgets of $40k-$50k daily, while mentoring a media buying team to drive customer acquisition and company growth. This leadership role emphasizes innovation and strategic thinking in a fast-paced environment.

Qualifications

• Minimum 3 years of hands-on, in-house performance marketing experience on Meta platforms.
• Proven track record managing seven-figure annual ad budgets.
• Strong analytical skills in ROAS, CAC, LTV, and MER.

Responsibilities

• Develop and refine Meta advertising strategy.
• Manage and optimize significant ad budgets.
• Track key performance metrics and provide insights.
• Lead A/B testing for creatives and audiences.
• Mentor media buyers and ensure compliance.

Skills

Performance marketing experience

Analytical skills

Budget management

Facebook Ads Manager skills

Leadership abilities

Job description

About the Role

We're looking for a Head of Growth with a sharp focus on scaling Meta advertising, the core driver of our performance marketing. In this role, you'll lead strategy, execution, and optimization of high-impact Meta campaigns, managing substantial budgets to drive rapid customer acquisition and revenue growth. While Meta will be your primary focus, you'll also oversee our broader performance marketing efforts, guiding the media buying team and collaborating with creative, marketing, and analytics to deliver results that move the needle.

Key Responsibilities

• Develop and continuously refine our Meta advertising strategy to achieve growth and profitability goals.
• Manage and optimize significant ad budgets, implementing data-driven campaign optimizations.
• Establish and track key performance metrics (ROAS, MER, CAC, LTV) and provide actionable insights to leadership.
• Lead rigorous A/B testing of creatives, audiences, and funnels to improve campaign performance.
• Mentor media buyers and align tactical execution with strategic vision.
• Ensure all campaigns meet Meta advertising and compliance standards, particularly in health and supplements.
• Stay ahead of industry trends, competitor strategies, and platform updates to maintain a competitive edge.

Who You Are

• Minimum 3 years of hands-on, in-house performance marketing experience on Meta platforms, specifically within cosmetics or nutrition product categories – this is a must
• Proven track record managing and scaling seven-figure annual ad budgets.
• Advanced analytical skills with expertise in ROAS, CAC, LTV, MER, and attribution.
• Strong background in DTC/FMCG, with cosmetics or supplements experience preferred.
• Proficient in Facebook Ads Manager, Pixel, Conversions API, and A/B testing.
• Skilled in building data reports and visualization dashboards.
• Strategic thinker with a growth mindset, excellent communication, and leadership abilities.
• Comfortable adapting to fast-paced changes and mentoring others.
• We are looking for a leader to scale META spend from 12k to 50k a day.

Why Join Us?

High Impact: Take ownership of our Facebook/Instagram advertising strategy for a rapidly growing DTC brand.

Scale: Manage and scale daily budgets of $40k-$50k while driving measurable business results.

Growth: Play a pivotal role in shaping customer acquisition and long-term success.

Leadership Role: Focus on strategy, mentorship, and innovation, not just execution.

Company Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Sales and Business Development
• Industries: Civil Engineering

Interested?

Apply now and join a team that values data, creativity, and growth.