Media Buyer & Creative Strategist

AGS Youth Soccer Club; Canada; On-site; MXN 286,000 - 477,000; Full time

Job summary

AGS Youth Soccer Club is seeking an experienced paid social lead to own our Meta advertising across brands. You will drive performance by turning ad spend into program registrations through creative strategy, rigorous testing, and full-funnel analysis, supported by a dedicated video editor and an AI-forward stack.

You will write hooks and ad copy in English, brief UGC creators, and coordinate with sales for speed-to-lead handoffs.

Qualifications

• 3+ years hands-on Meta buying in direct-response lead generation.
• Managed meaningful budgets (US $20K+/month) and can show the numbers behind ads you briefed or built.
• Clear testing methodology you can articulate unprompted.
• Familiar with attribution windows, view-through vs click, blended CAC vs ROAS.

Responsibilities

• Own Meta ad accounts end-to-end across brands: structure, budgets, pacing, scaling.
• Run the creative testing engine with an always-on calendar and hypotheses per test.
• Analyze creative performance and brief the next variant.
• Write hooks and ad copy in English; coordinate with UGC creators and video editor.
• Oversee full-funnel: landing pages, lead forms, and event tracking; ensure fast sales handoffs.
• Plan seasonal campaigns around registration windows and manage localised geo-targeting.
• Deliver a weekly scorecard focusing on registrations, CPL, CAC, and efficiency.

Skills

Meta buying

Lead generation

A/B testing

Measurement literacy

English fluency

Job description

We're a rapidly growing sports and recreation group operating across Canada and South Florida: recreational leagues and programs serving thousands of families (SportStars), a premier indoor soccer facility (Americas Got Soccer), and new consumer tech heading to market. 100+ team members, multiple brands, growing :40% per year. Paid media acquisition is a core part of our growth engine — roughly $600K USD per year in spend across the portfolio, with Meta as the primary channel.

The role: You own paid social performance. Your job is to turn ad spend into program registrations at target cost — through creative strategy, disciplined testing, and full-funnel analysis. This is a performance seat: you'll spend most of your time deciding what creative gets made, reading what the data says about it, and briefing the next iteration. You'll have a dedicated video editor to execute against your briefs, direct access to the founder, and an AI-forward stack (we expect heavy use of AI tools across creatives and campaign analysis).

What you’ll own

• Meta ad accounts end-to-end across brands: structure, budgets, pacing, and scaling
• The creative testing engine: an always-on testing calendar with clear hypotheses per test (hook, angle, format, audience)
• Creative analysis: hook rate, hold rate, CTR, and CPL by creative — diagnosing exactly where each ad wins or loses people, and briefing the next variant
• Briefing and directing UGC creators and our video editor; writing hooks and ad copy in English
• Full-funnel performance: landing pages and lead forms, CAPI setup and event match quality, and speed-to-lead handoffs with our sales teams
• Seasonal campaign planning around registration windows (fall/winter/spring/summer sessions, camps, leagues)
• Localized campaigns done right: geo-radius targeting, small remarketing pools, frequency management in limited markets
• A weekly scorecard in business terms: registrations, CPL, CAC, and blended efficiency — not vanity metrics

Requirements

• 3+ years hands-on Meta buying in **direct-response lead generation** — local services, gyms/fitness, education/enrollment, events, memberships. (Ecommerce-only backgrounds usually don't translate here.)
• You've managed meaningful budgets (US $20K+/month, or scaled accounts significantly) and can show the numbers story behind ads you briefed or built
• A real testing methodology you can articulate unprompted — not one-off experiments
• Measurement literacy: attribution windows, click vs. view-through, blended CAC vs. in-platform ROAS, and healthy skepticism about what Ads Manager claims
• Fluent English, written and spoken — all customer-facing copy is English
• Comfort with spreadsheet-level analysis and cohorting performance by creative
• Full-time availability with 4+ hours of daily overlap with US Eastern Time

Benefits

Compensation: $1,500-2,500 USD per month depending on experience