Senior Google Ads Manager - Remote LATAM Lead Gen

Remote Talent LATAM; México; Remote; MXN 307,000 - 614,000; Full time

Benefits offered by this job

10 days PTO per year

Fully remote LATAM

Job summary

Remote Talent LATAM is seeking a Senior Google Ads Manager to lead campaigns focused on lead generation for small businesses, with emphasis on conversion funnels including landing pages and tracking.

The ideal candidate has 3–5 years of hands-on Google Ads experience, including Google Analytics and Google Tag Manager, and can drive qualified leads to paying clients. Fully remote role open to LATAM-based candidates.

Qualifications

• 3–5 years of hands-on Google Ads experience managing lead generation campaigns.
• Experience managing Google Ads accounts with monthly budgets of $1,500–$3,000+.
• Experience independently building and optimizing Google Search campaigns.
• Strong experience with keyword research, match types, negative keywords, bidding strategies, search terms, and campaign structure.
• Experience with conversion tracking and tools such as Google Analytics, Google Tag Manager, or similar platforms.
• Experience linking Google Ads performance to business outcomes like qualified leads or paying customers.

Responsibilities

• Build, launch, manage, and optimize Google Ads campaigns for lead generation.
• Manage accounts with typical monthly budgets of $1,500–$3,000.
• Conduct keyword research, search term analysis, negative keyword management, bidding, and campaign optimisation.
• Monitor CPL, conversion rates, lead quality, and campaign performance and adjust budgets accordingly.
• Review and optimize the relationship between Google Ads, landing pages, ad copy, and conversion tracking.
• Analyse the lead-to-client funnel to identify where leads are lost after inquiry submission.

Skills

Google Ads

Lead generation

Keyword research

Conversion tracking

Campaign optimization

Analytics tools

Tools

Google Analytics

Google Tag Manager

Job description

Remote Talent LATAM is seeking a Senior Google Ads Manager to lead campaigns focused on lead generation for small businesses, with emphasis on conversion funnels including landing pages and tracking.

The ideal candidate has 3–5 years of hands-on Google Ads experience, including Google Analytics and Google Tag Manager, and can drive qualified leads to paying clients. Fully remote role open to LATAM-based candidates.