Marketing Automation Specialist

Hire With Near; México; Presencial; MXN 1.185.915 - 1.550.812; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

14 vacation days

US working holidays + 4 local floating holidays

Birthday off

Health insurance stipend

Descripción de la vacante

A remote work consulting firm is seeking an Email Marketing Strategist/Manager to lead the lifecycle marketing strategy from lead capture to revenue generation. This mid-senior level role focuses on building effective email campaigns and optimizing conversion metrics. Candidates should have over 5 years of marketing experience, with specific expertise in email marketing and automation tools like HubSpot. Competitive compensation in USD, with various vacation and health benefits, is offered for this remote position.

Formación

• 5+ years of marketing experience, with at least 3 years in email/lifecycle marketing.
• Demonstrated ability to grow email lists and generate revenue.
• Strong organizational skills and ability to work independently.

Responsabilidades

• Build and execute a roadmap to 5x list growth in 12 months.
• Define and oversee lead magnets.
• Track and optimize key metrics like engagement and revenue.
• Partner cross-functionally to ensure campaign alignment.

Conocimientos

Email marketing

Campaign management

Lead scoring

Copywriting

A/B testing

Data-driven decision-making

Herramientas

HubSpot

Descripción del empleo

At Near, we help top talent in Latin America find remote roles with US companies. Our mission is to create better lives by fostering a remote work culture that transcends borders.

About the Role

We are looking for an Email Marketing Strategist/Manager who will own and drive the lifecycle marketing strategy from lead capture to segmentation, nurturing, and re-engagement. This role will focus on building and executing campaigns that will significantly grow our email list and convert leads into revenue, leveraging a data‑driven approach to improve performance continuously. As a hands‑on contributor, you will work across teams to ensure integrated campaigns and optimize email strategies at every stage.

Responsibilities

• Build and execute a roadmap to 5x list growth in 12 months.
• Define and oversee the creation of lead magnets (reports, calculators, webinars, playbooks).
• Build and maintain a robust segmentation and personalization framework to tailor messaging, improve engagement, and drive conversions across all lifecycle stages.
• Oversee the creation of custom welcome journeys and optimize all existing sequences.
• Define and implement a simple lead scoring model based on fit, behaviors, and engagement.
• Develop a content plan for each segment to deliver the right message at every stage of the funnel.
• Track, report, and optimize key metrics, including list growth, engagement (open rate), MQLs, meetings booked, and revenue.
• Partner cross‑functionally (SEO, Content, Design, Sales) to ensure integrated and aligned campaigns.

Must‑Haves

• 5+ years of marketing experience, with at least 3 years focused on email/lifecycle marketing in a B2B or SaaS environment.
• Demonstrated ability to grow email lists and convert them into revenue‑generating channels.
• Hands‑on experience with email automation tools, specifically HubSpot (or similar), for campaign management, workflows, and reporting.
• Strong copywriting skills with a focus on clear, conversion‑oriented email messaging.
• Analytical mindset with experience in A/B testing, lead scoring, and data‑driven decision‑making.
• Proven track record of designing and optimizing nurture campaigns with ICP‑targeted messaging that move leads from awareness to booked calls.
• Strong organizational skills and the ability to work independently to execute high‑impact campaigns.
• Ability to define and implement segmentation strategies for targeted messaging and increased engagement.

Nice‑to‑Haves

• Experience in a startup or agency environment.
• Familiarity with content strategy and CRO best practices.
• 100% remote role.
• Compensation in USD.
• Time off: 14 vacation days, US working holidays + 4 local floating holidays, Birthday off.
• Health insurance stipend.

Seniority level

Mid‑Senior level

Employment type

Contract

Job function

Marketing

Industries

Advertising Services, Marketing Services, Outsourcing and Offshoring Consulting