Marketing Operations & Lifecycle Automation Specialist

Coinscapture; México; Presencial; MXN 1.104.000 - 1.529.000; Jornada completa

Descripción de la vacante

AlertMedia is seeking a Marketing Operations Specialist to power the company’s marketing engine. You will own end-to-end email and nurture campaigns in Marketo and Salesforce, ensuring data quality and system integrity across platforms.

You will also coordinate webinar and event programs, and provide reporting insights to optimize engagement and ROI. The role requires hands-on technical fluency with marketing automation tools, strong collaboration with cross-functional teams, and the ability to

Formación

• Experience managing email and nurture programs in Marketo/Salesforce.
• Strong data hygiene and CRM integration skills.
• Ability to troubleshoot deliverability and tracking gaps with non-technical stakeholders.

Responsabilidades

• Own email and nurture campaigns end-to-end in Marketo; collaborate with content, events, lifecycle, and product marketing teams.
• Maintain data quality and alignment between Marketo programs and Salesforce campaigns.
• Coordinate webinar logistics and post-event lead handoff; build Marketo programs for webinars and in-person events.
• Pull and present campaign performance insights and drive continuous optimization.

Conocimientos

Marketo

Salesforce

Email marketing

Campaign management

Data hygiene

Herramientas

Litmus

Outreach

Wrike

Clay

Descripción del empleo

AlertMedia is seeking a Marketing Operations Specialist to power the company’s marketing engine. You will own end-to-end email and nurture campaigns in Marketo and Salesforce, ensuring data quality and system integrity across platforms.

You will also coordinate webinar and event programs, and provide reporting insights to optimize engagement and ROI. The role requires hands-on technical fluency with marketing automation tools, strong collaboration with cross-functional teams, and the ability to