Marketing Operations Specialist

Coinscapture; México; Presencial; MXN 1.104.000 - 1.529.000; Jornada completa

Descripción de la vacante

AlertMedia is seeking a Marketing Operations Specialist to power the company’s marketing engine. You will own end-to-end email and nurture campaigns in Marketo and Salesforce, ensuring data quality and system integrity across platforms.

You will also coordinate webinar and event programs, and provide reporting insights to optimize engagement and ROI. The role requires hands-on technical fluency with marketing automation tools, strong collaboration with cross-functional teams, and the ability to

Formación

• Experience managing email and nurture programs in Marketo/Salesforce.
• Strong data hygiene and CRM integration skills.
• Ability to troubleshoot deliverability and tracking gaps with non-technical stakeholders.

Responsabilidades

• Own email and nurture campaigns end-to-end in Marketo; collaborate with content, events, lifecycle, and product marketing teams.
• Maintain data quality and alignment between Marketo programs and Salesforce campaigns.
• Coordinate webinar logistics and post-event lead handoff; build Marketo programs for webinars and in-person events.
• Pull and present campaign performance insights and drive continuous optimization.

Conocimientos

Marketo

Salesforce

Email marketing

Campaign management

Data hygiene

Herramientas

Litmus

Outreach

Wrike

Clay

Descripción del empleo

Do work that matters.

At AlertMedia, we help organizations protect their people, operations, and brand. Our modern Risk Intelligence and Response platform empowers teams to detect emerging threats, assess impact, and respond with confidence. We believe building resilience should be simpler—and it starts with bringing critical information and workflows together in one unified platform.

Our core values drive us in our important mission of keeping people safe & informed:

• We're humans not robots
• Customers always come first
• We work better together
• Simplicity is our strength
• Our reputation is priceless
• Hard work pays off

As one of the fastest growing softwarecompanies in the nation, we're focused on finding the best talent and building the best team to continue accelerating our rapid growth to keep up with our demand. We're also an AI-forward company, and we expect everyone on our team to use modern AI tools such as Claude, ChatGPT, and others, to work smarter, move faster, and optimize processes.

We're looking for a Marketing Operations Specialist to help build, execute, and continuously improve the campaigns that power AlertMedia's marketing engine. You'll work hands-on in Marketo and Salesforce to launch email and nurture programs, keep our CRM and marketing automation systems clean and connected, and partner with enrichment and workflow tools like Clay and Wrike to bring more automation and consistency to how the team operates. This role suits someone who is equal parts builder and troubleshooter: comfortable in the technical weeds of a platform, but just as comfortable explaining a deliverability issue or a tracking gap to a non-technical stakeholder.

What you get to every day:

Email & Campaign Execution

• Own the email process, through QA and delivery, working directly with content, creative, events, lifecycle, customer marketing, product marketing and demand generation to build branded emails that are sent with the highest quality and efficacy.
• Build, QA, deploy, and optimize email campaigns end to end in Marketo, including segmentation, personalization, A/B testing, deliverability checks, and scheduling.
• Work collaboratively with email stakeholders to QA every send using Litmus and AlertMedia's email build standards (link accuracy, UTM parameters, tracking, and rendering) before it goes live.
• Build and maintain campaign infrastructure, including workflows, templates, and smart campaigns, to enable scale and consistency across marketing.
• Create, maintain, and audit sales email sequences in Outreach.
• Serve as project manager driving alignment and approvals with key stakeholder for all email campaigns

Marketing Operations & CRM Support

• Manage ongoing operational tasks across Marketo and Salesforce, including list management, lead routing support, form and workflow maintenance, and data hygiene.
• Maintain data quality on form fields (validation rules, required fields, duplicate handling) to protect lead database integrity.
• Partner with web and development teams to troubleshoot tracking discrepancies between Marketo tracking and form submission data.
• Regularly audit and optimize data flow between Marketo programs and Salesforce campaigns, ensuring campaign member status mapping is accurate.
• Maintain naming conventions and folder structures for Marketo programs to support scalable reporting across marketing.

Webinar & Event Program Support

• Coordinate webinar logistics across marketing and other departments, including registration setup, reminder and follow-up sequences, platform configuration, and post-event lead handoff.
• Build and maintain Marketo programs (webinars, in-person events, virtual conferences) using standardized program templates to ensure consistent tracking across all event types.
• Ensure Salesforce campaigns are set up correctly, so funnel tracking and attribution are correct.
• Set up and QA registration and confirmation emails, calendar invites, and reminder or follow-up sends tied to event and webinar programs.
• Ensure program success flags and channel and program tagging align with attribution models for accurate marketing-sourced and marketing-influenced reporting.

Reporting, Process & Documentation

• Pull and maintain reporting on email and nurture campaign performance (opens, clicks, conversions, pipeline influence), surfacing insights, flagging anomalies, and communicating deliverability and list-quality issues clearly to non-analytical stakeholders.
• Use those insights to inform A/B testing and continuous optimization of engagement, conversion, and ROI working in close collaboration with the Lifecycle Marketing Manager.
• Build and maintain repeatable processes and documentation so campaigns launch consistently, and the team can scale execution without sacrificing quality.
• Own end-to-end execution of global campaigns, ensuring scalable, repeatable program delivery across email, paid se...