Promo Production Lead – Spanish/Portuguese

PocketFM; México; On-site; MXN 900,000 - 1,300,000; Full time

Job summary

Pocket FM seeks a Promo Team Lead to guide a multi-disciplinary team of writers, audio engineers, video editors, and dubbing partners in creating high-quality promotional assets for audio series.

You will oversee localization to Spanish/Portuguese and ensure cultural relevance, emotional impact, and timely delivery while optimizing ads for performance. Strong leadership, storytelling, and cross-cultural skills are essential.

Qualifications

• Degree in Filmmaking, Marketing, Advertising, Media, Communications or related field.
• 8+ years of experience in ad creation, promo creation, trailer development, marketing creatives, ad copywriting, or performance creative production.
• Strong understanding of marketing, ad storytelling, promo creation, and audience engagement.
• Experience leading creative or production teams, including writers, editors, sound engineers, or external vendors.
• Excellent command of English and Spanish.
• Strong understanding of Spanish consumer behavior, content consumption patterns, and cultural nuances.
• Experience working with dubbing agencies, VO artists, production teams, or post-production vendors.
• Skilled in GenAI tools for writing, VO production, image creation, video creation, and creative workflow improvement.
• Ability to create SOPs, trackers, review systems, and scalable creative processes.
• Strong analytical ability to review ad performance and convert insights into actionable creative reworks.
• Excellent communication, stakeholder management, and leadership skills.
• Strategic thinker with strong ownership and business growth orientation.
• Understanding of performance marketing on Meta and UAC is a plus.

Responsibilities

• Lead and manage a multi-disciplinary promo team including writers, engineers, editors, and dubbing partners.
• Oversee creation, localization to Spanish/Portuguese, and adaptation of promos and trailers for the Pocket FM audience.
• Own end-to-end promo production, from brief to final asset delivery and quality checks.
• Coordinate with dubbing agencies for voice casting, recording, revisions and delivery.
• Identify performance gaps and drive data-informed reworks to improve ad metrics.
• Maintain trackers and weekly progress reports, and develop scalable SOPs.

Skills

Team Leadership

Promo Creation

Dubbing & VO

Localization

Quality Control

GenAI Tools

Analytics & Optimization

Stakeholder Management

English Fluency

Spanish Fluency

Education

Degree in Filmmaking/Marketing/Advertising/Media/Communications

Tools

GenAI tools

Job description

Pocket FM seeks a Promo Team Lead to guide a multi-disciplinary team of writers, audio engineers, video editors, and dubbing partners in creating high-quality promotional assets for audio series.

You will oversee localization to Spanish/Portuguese and ensure cultural relevance, emotional impact, and timely delivery while optimizing ads for performance. Strong leadership, storytelling, and cross-cultural skills are essential.