Mexico Marketing Lead - Build Brand & Growth

Airwallex; Apodaca; Presencial; MXN 900.000 - 1.300.000; Jornada completa

Descripción de la vacante

Airwallex in Mexico City seeks a dedicated Marketing Lead to establish and grow our local presence from the ground up in one of Latin America's most dynamic markets.

You will localize global campaigns, build Mexico-specific programs, and partner with the local commercial team to generate pipeline and accelerate customer growth, reporting to the VP, Marketing, NA. This role requires independence, fast execution, and clear metrics.

Formación

• 8+ years of marketing experience in regional, growth, or field marketing.
• Experience building country-level programs and driving outcomes.
• Proven ability to connect marketing activity to pipeline and revenue.
• Excellent written and verbal communication in English and Spanish.

Responsabilidades

• Plan, produce, and execute all local field events (hybrid, including roundtables, dinners, workshops, trade shows).
• Develop local content roadmap and localized thought leadership, whitepapers, and lead magnets.
• Localize global messaging for Mexican businesses and buying journeys.
• Build marketing programs around Mexico's cross-border commerce, fintech, payments, and digital‑business ecosystems.
• Develop high-quality Spanish-language content and campaign experiences for the Mexican market.
• Partner with the Mexico commercial organization to identify priority industries and proof points.
• Build relationships with Mexican fintech, technology, commerce, startups, and business communities.
• Coordinate local market requirements with Product, Operations, Legal, Compliance, and central Marketing teams.
• Own the regional marketing budget for Mexico and ensure ROI.
• Define and track local marketing KPIs tied to pipeline, revenue, and customer growth.
• Act as Airwallex's marketing voice in Mexico at events, media, and with ecosystem partners.

Conocimientos

Marketing leadership

Regional market development

Demand generation

Campaign management

Cross-functional collaboration

English and Spanish fluency

Descripción del empleo

Airwallex in Mexico City seeks a dedicated Marketing Lead to establish and grow our local presence from the ground up in one of Latin America's most dynamic markets.

You will localize global campaigns, build Mexico-specific programs, and partner with the local commercial team to generate pipeline and accelerate customer growth, reporting to the VP, Marketing, NA. This role requires independence, fast execution, and clear metrics.