Senior Manager, Marketing, Mexico

Airwallex; Apodaca; On-site; MXN 900,000 - 1,300,000; Full time

Job summary

Airwallex in Mexico City seeks a dedicated Marketing Lead to establish and grow our local presence from the ground up in one of Latin America's most dynamic markets.

You will localize global campaigns, build Mexico-specific programs, and partner with the local commercial team to generate pipeline and accelerate customer growth, reporting to the VP, Marketing, NA. This role requires independence, fast execution, and clear metrics.

Qualifications

• 8+ years of marketing experience in regional, growth, or field marketing.
• Experience building country-level programs and driving outcomes.
• Proven ability to connect marketing activity to pipeline and revenue.
• Excellent written and verbal communication in English and Spanish.

Responsibilities

• Plan, produce, and execute all local field events (hybrid, including roundtables, dinners, workshops, trade shows).
• Develop local content roadmap and localized thought leadership, whitepapers, and lead magnets.
• Localize global messaging for Mexican businesses and buying journeys.
• Build marketing programs around Mexico's cross-border commerce, fintech, payments, and digital‑business ecosystems.
• Develop high-quality Spanish-language content and campaign experiences for the Mexican market.
• Partner with the Mexico commercial organization to identify priority industries and proof points.
• Build relationships with Mexican fintech, technology, commerce, startups, and business communities.
• Coordinate local market requirements with Product, Operations, Legal, Compliance, and central Marketing teams.
• Own the regional marketing budget for Mexico and ensure ROI.
• Define and track local marketing KPIs tied to pipeline, revenue, and customer growth.
• Act as Airwallex's marketing voice in Mexico at events, media, and with ecosystem partners.

Skills

Marketing leadership

Regional market development

Demand generation

Campaign management

Cross-functional collaboration

English and Spanish fluency

Job description

About Airwallex

Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 250,000 businesses worldwide – including Brex, Navan, Qantas, SHEIN and many more – with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale.

Proudly founded in Melbourne, we have a team of over 2,300 of the brightest and most innovative people in tech across 27 offices around the globe. Valued at US$11 billion and backed by world-leading investors including T. Rowe Price, Visa, Mastercard, Robinhood Ventures, Sequoia, Salesforce Ventures, DST Global, and Lone Pine Capital, Airwallex is leading the charge in building the global payments and financial platform of the future. If you’re ready to do the most ambitious work of your career, join us.

Attributes We Value

We hire successful builders with founder-like energy who want real impact, accelerated learning, and true ownership. You bring strong role-related expertise and sharp thinking, and you’re motivated by our mission and operating principles. You move fast with good judgment, dig deep with curiosity, and make decisions from first principles, balancing speed and rigor.

You’re humble and collaborative; turn zero‑to‑one ideas into real products, and you “get stuff done” end‑to‑end. You use AI to work smarter and solve problems faster. Here, you’ll tackle complex, high‑visibility problems with exceptional teammates and grow your career as we build the future of global banking. If that sounds like you, let’s build what’s next.

About the team

The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. By leveraging data‑driven insights and creative strategies, we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the company’s growth and success.

What you’ll do

You will be the first dedicated marketing hire for Mexico, responsible for building Airwallex's marketing presence from the ground up in one of Latin America's most dynamic cross‑border commerce markets. You will localize global campaigns, develop Mexico‑specific programs, and partner with the local commercial team to generate pipeline and accelerate customer growth. This role requires someone who can operate independently, move fast in ambiguity, and connect marketing activity directly to business outcomes. You will report to the VP, Marketing, NA and collaborate with global Marketing, Sales, Partnerships, Product, and Operations teams across multiple time zones.

This role is based in Mexico City.

Responsibilities:

• Plan, produce, and execute all local physical and hybrid field events—including intimate C‑level roundtables, networking dinners, customer workshops, trade shows, and industry conferences.
• Develop and execute the local content roadmap; define structural frameworks ("skeletons") and quarterback the end‑to‑end development of localized thought leadership, whitepapers, industry reports, and high‑converting lead magnets that drive top‑of‑funnel demand and establish Airwallex as a market authority.
• Localize global messaging and campaigns for Mexican businesses, decision‑makers, and buying journeys.
• Build marketing programs around Mexico's cross‑border commerce, international business, fintech, payments, and digital‑business ecosystem.
• Develop high‑quality Spanish‑language content, customer communications, events, and campaign experiences appropriate for the Mexican market.
• Partner with the Mexico commercial organization to identify priority industries, customer segments, use cases, and local proof points.
• Build relationships with Mexican fintech, technology, commerce, startup, and business communities.
• Coordinate local market requirements with Product, Operations, Legal, Compliance, and central Marketing teams.
• Own the regional marketing budget for Mexico, ensuring efficient spend and measurable return on investment.
• Define and track local marketing KPIs tied to pipeline, revenue, brand awareness, and customer acquisition; report on campaign effectiveness and continuously optimize strategies.
• Act as Airwallex's marketing voice in Mexico, representing the brand at local events, in media, and with ecosystem partners to position Airwallex as a thought leader in the market.

Who you are

We're looking for people who meet the minimum requirements for this role. The preferred qualifications are great to have, but are not mandatory.

Minimum qualifications:

• 8+ years of experience in marketing, with meaningful experience in regional, country, growth, demand‑generation, integrated, field, or product marketing.
• Demonstrated experience developing and executing marketing plans for a country, region, business line, or new market.
• Strong track record of building programs from the ground up and delivering measurable outcomes rather than only managing existing campaigns.
• Experience partnering closely with Sales, Partnerships, SDR, RevOps, Product, and global Marketing teams.
• Proven ability to connect marketing activity to business outcomes, including pipeline, revenue, acquisition, conversion, activation, or customer growth.
• Strong understanding of integrated marketing channels, campaign operations, measurement, attribution, and funnel optimization.
• Excellent written and verbal communication skills in both English and Spanish.
• Strong local‑market knowledge and credibility with relevant customers, partners, media, industry groups, or ecosystem stakeholders in Mexico.
• Experience operating independently in a high‑growth, ambiguous, or evolving environment.
• Strong analytical, organizational, project‑management, and stakeholder‑management skills.
• Ability to influence senior stakeholders and coordinate complex cross‑functional work without direct authority.
• Experience in fintech, payments, banking, SaaS, or B2B technology sectors.

Preferred qualifications:

• Experience marketing cross‑border payments, treasury, FX, or global financial infrastructure products to business audiences in Mexico or Latin America.
• Prior experience at a high‑growth fintech or technology company during a new‑market launch or early‑stage expansion phase.
• Comfort operating in environments with high standards, fast iteration cycles, and evolving priorities.
• Entrepreneurial mindset with a bias toward action and continuous improvement.
• Experience managing external agencies, freelancers, or vendor relationships in the Mexican market.

Applicant Safety Policy: Fraud and Third‑Party Recruiters

To protect you from recruitment scams, please be aware that Airwallex will not ask for bank details, sensitive ID numbers (i.e. passport), or any form of payment during the application or interview process. All official communication will come from an @airwallex.com email address.

Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary.

Equal opportunity

Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don’t regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.