Mexico Growth Manager (Freelance) - Market Expansion

Koala Interactive; México; On-site; MXN 1,028,000 - 2,056,000; Full time

Job summary

Wyylde is seeking a Growth Manager (freelancer) based in Mexico to drive traction through lead generation, partnerships, and new market opportunities, while supporting user acquisition as part of a fast-growing growth team.

You’ll build a local pipeline across clubs, partners, affiliates, creators, venues, communities, and commercial opportunities, while aligning with Central Marketing and SEO/CRM to validate product quality and market fit.

Qualifications

• 3 to 5+ years of experience in growth, business development, partnerships, market expansion, or commercial development
• strong lead generation and business development skills
• experience supporting growth strategies across acquisition, activation, retention, resurrection, or lifecycle marketing
• a commercial mindset and the ability to spot scalable opportunities
• strong reporting discipline and comfort with KPIs
• experience in digital platforms, marketplaces, consumer tech, creator platforms, entertainment or growth-led online businesses
• experience collaborating with SEO, CRM, lifecycle, or conversion teams
• comfort turning market insight into actionable recommendations for campaigns, content, and conversion

Responsibilities

• Launch and develop a new market from the ground up.
• Build and manage a pipeline of local leads across clubs, partners, affiliates, creators, venues, communities, and commercial opportunities.
• Scout sponsorship and event opportunities that can increase local visibility, trust, and Wyylde member acquisition.
• Identify influencer candidates and support local reach-out, onboarding, and market validation with Central Marketing.
• Source local partners, creators, affiliates, and ecosystem opportunities that can fuel acquisition, activation, and retention across both sides of the marketplace.
• Work with the SEO & CRM Manager to strengthen cluster performance through local keyword research, content validation, campaign feedback, audience insight, and market-specific retention opportunities.
• Product quality validation.
• Provide local language, cultural validation, and market input for SEO, CRM, paid media, earned media, partnerships, and content initiatives led centrally.
• Track local opportunities, tests, and results with a strong KPI mindset, and contribute to weekly and monthly reporting on pipeline, traction, and market learnings.

Job description

Wyylde is seeking a Growth Manager (freelancer) based in Mexico to drive traction through lead generation, partnerships, and new market opportunities, while supporting user acquisition as part of a fast-growing growth team.

You’ll build a local pipeline across clubs, partners, affiliates, creators, venues, communities, and commercial opportunities, while aligning with Central Marketing and SEO/CRM to validate product quality and market fit.