Mexico Creative IMX Leader: Vision & Growth

The Coca-Cola Company; Morelia; On-site; MXN 1,800,000 - 3,200,000; Full time

Job summary

The Coca-Cola Company in Mexico seeks a Director of Creative to define the overarching creative vision for the portfolio, integrating local originations with global brand platforms. The role requires senior leadership across a diverse array of brands and audiences to drive cultural relevance, growth, and excellence.

You will lead the strategic interpretation and amplification of global platforms, ensuring local relevance, with a focus on high-impact ideas, collaboration with agencies, and

Qualifications

• Proven Creative Leadership: 12-15+ years of progressive experience in creative strategy, brand building or integrated marketing.
• Ability to translate vision into actionable strategies and measurable results.
• Strong executive presence with the ability to influence senior stakeholders.

Responsibilities

• Define and lead the Creative Vision for Mexico across local and global platforms.
• Oversee a complex, multi-brand portfolio and ensure creative excellence across portfolios.
• Develop and elevate the internal creative organization and agency ecosystem.

Skills

Creative leadership

Brand strategy

Integrated marketing

Executive presence

Strategic thinking

Talent leadership

Job description

The Coca-Cola Company in Mexico seeks a Director of Creative to define the overarching creative vision for the portfolio, integrating local originations with global brand platforms. The role requires senior leadership across a diverse array of brands and audiences to drive cultural relevance, growth, and excellence.

You will lead the strategic interpretation and amplification of global platforms, ensuring local relevance, with a focus on high-impact ideas, collaboration with agencies, and