Architect of Integrated Marketing Experiences

Coca-Cola; México; On-site; MXN 600,000 - 900,000; Full time

Job summary

The Coca-Cola Company in Mexico City is seeking a seasoned Brand Manager to shape the future of our brands. You will translate insights into integrated marketing plans and drive long-term growth across the portfolio with innovative execution.

Join a global marketing organization where you will lead category strategy, collaborate with cross-functional teams, and mentor the Marketing Associates to deliver measurable impact on brand equity and revenue.

Qualifications

• Bachelor's degree in Business/Marketing/Communications or related field required.
• 5+ years of experience in a previous marketing role.
• 2+ years of experience in a brand management role with ability to steward brand initiatives.
• 2+ years managing a brand management team with strategy execution.
• Knowledge of syndicated sources (AC Nielsen, IRI, CCT+, Home Scan).

Responsibilities

• Develops integrated marketing plans and outstanding execution in the marketplace.
• Manages the portfolio of established brands to deliver category volume, share and profit objectives.
• Develops understanding of brand's consumer base to formulate integrated consumer marketing programs.
• Identifies opportunities for new revenue and brand extensions.
• Manages resources efficiently by applying the innovation pipeline for product/packaging development.
• Leads and develops the marketing team and participates in hiring.
• Leads global/regional projects to maximize outcomes and speed across markets.

Skills

Brand Architecture

Brand Positioning

Channel Management

Consumer Segmentation

Creative Process

Digital Media Strategy

Group Problem Solving

Leadership

Marketing Goals

Marketing Strategies

Media Planning

Quantitative Research

Social Media Strategies

SWOT Analysis

Team Management

Education

Bachelor's degree in Business/Marketing/Communications or related field

Job description

The Coca-Cola Company in Mexico City is seeking a seasoned Brand Manager to shape the future of our brands. You will translate insights into integrated marketing plans and drive long-term growth across the portfolio with innovative execution.

Join a global marketing organization where you will lead category strategy, collaborate with cross-functional teams, and mentor the Marketing Associates to deliver measurable impact on brand equity and revenue.