Director, Integrated Marketing Experiences (Imx) Local Brands, Mexico

Coca Cola; Xico; On-site; MXN 900,000 - 1,200,000; Full time

Job summary

Coca-Cola is seeking a Brand Manager to craft the future of our brands in Mexico. You will develop integrated marketing plans, oversee a portfolio of established brands, and translate consumer insights into compelling campaigns that drive long-term value and short-term results.

You will collaborate with global and regional teams to maximize synergies, coach junior marketers, and lead projects across markets. A strong background in brand management and consumer marketing is required.

Qualifications

• Bachelor’s degree in Business/Marketing/Communications or related field required.
• 5+ years of experience in a consumer marketing role.
• 2+ years in a brand management role with ability to steward brand initiatives to deliver objectives.
• 2+ years managing a brand management team and executing strategy with measurable results.
• Knowledge of syndicated sources (AC Nielsen, IRI, CCT+, Home Scan) used to analyze trends and drive volume/brand equity.
• Ability to apply brand positioning, brand architecture, SWOT, and consumer segmentation to marketing plans.

Responsibilities

• Develops integrated marketing plans and outstanding execution in the marketplace. Lead the category strategy using insights to create long-term plans with short-term impact.
• Manages the portfolio of established brands to hit category volume, share and profit targets and identify opportunities for new concepts or extensions.
• Develops deep understanding of the brand’s consumer base to formulate integrated consumer marketing programs that improve brand imagery and influence attitudes and purchase behavior.
• Identifies opportunities and benchmarks to develop insight-based strategies for the existing portfolio.
• Ensures efficient use of consumer marketing resources by applying innovation pipelines for product and packaging development.
• Leads working relationships with the broader marketing community, operations, and key stakeholders.
• Leads global/regional projects for maximum synergy across markets and speed.
• Coaches and develops Marketing team members and participates in hiring.

Skills

Brand Architecture

Brand Positioning

Channel Management

Competitor Analysis

Consumer Segmentation

Creative Process

Digital Media Strategy

Group Problem Solving

Leadership

Marketing Goals

Marketing Strategies

Media Planning

Quantitative Research

Social Media Strategies

SWOT Analysis

Team Management

Education

Bachelor’s degree in Business/Marketing/Communications

Master’s degree preferred

Tools

AC Nielsen

IRI

CCT+

Home Scan

Job description

Description

Summary:

AtTheCoca-Cola Company, our Brand Managerscraft a visionfor the future of our brands. We’re seeking someone who has a thirst forinnovationand can look beyond today and create a vision for where our brands can be tomorrow. Our successful candidate will persuade and inspire othersand understands the lifetime value a strong brand foundation can bring. We’ve got theresources;you bring the ideas andexecutethe strategiesthat deliver cutting-edge excellence in ingredients, innovation, design and marketing.

What You’ll Do for Us

• Develops integrated marketing plans and outstanding execution in the marketplace. Leadingthecategorystrategyutilizingconsumer, category, commercial and industry insights to create winning long-term plans with short-term positive impact for the business. Deliveringprofitable, sustainable volume growth in the category,while ensuring continuous improvement of the long-term value for the brands across all markets.

• Manages the portfolio of established brands to deliver the company’s category volume, share and profit objectives; closely monitorschanges in the marketplacetoidentify gaps and opportunities for new revenue,generating opportunities via new product-concepts, or brand/flavor/package extensions on existing brands.

• Develops comprehensive understanding of the brand’s consumer base, their attitudes and behaviors to formulate the appropriate integrated consumer marketing and communication programs which will enhance brand imagery and deliver the appropriate change in consumer attitudes and consumption behaviors towards each brand within the portfolio

• Identifies proactive opportunity (volume, profit, connections, assets), competitive benchmarking and insight-based strategy development on existing portfolio.

• Manages and ensures that consumer marketing resources are used efficiently, by applying all relevant innovation pipeline for product and packaging development.

• Leads and continuously develops an effective working relationship with the extendedmarketing community, operations and key stakeholders.

• Leads and participates in key global/regional projects to ensure maximum synergy across markets in partnership with all departments to maximize outcome and speed.

• Coaches and develops the members of the Marketing Team; participates in the selection process for Marketing associates.

Qualifications & Requirements

• Bachelor’s degree in Business/Marketing/Communications or related field required; Master’s degree is preferred.

• 5+years of experience in a previousmarketing role.

• 2+yearsof experience in a brand management role with the ability to steward brand initiatives designed to deliver business and brand objectives through the path to purchase (consumer content to in-store execution).

• 2+ years managing a brand management team and the ability to demonstrate execute of strategy plan with results.

• Knowledge of syndicated sources (e.g., AC Nielsen, IRI, CCT+, Home Scan) used in the analysis of trended consumer and volume dynamics, as well as knowledge of procedures used to drive increases in volume and brand equity (e.g., marketing programs, licensed/specialty merchandise and/or properties) are needed.

• Must possess the ability to apply basic marketing concepts (e.g., brand positioning, brand architecture, SWOT Analysis, competitive assessment, marketing objectives/strategies, consumer segmentation) used in the development of marketing plans.

What We Can Do For You

• Challenging Work–our unique global system offers constant opportunities to develop world-class skills and a truly international career.

• Iconic Brand:Work on the most recognized brand in the world and be part of developing the brands next chapter.

• Exposure to World Class Leaders:Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.

Skills:

Brand Architecture, Brand Positioning, Channel Management, Competitor Analysis, Consumer Segmentation, Creative Process, Digital Media Strategy, Group Problem Solving, Leadership, Marketing Goals, Marketing Strategies, Media Planning, Quantitative Research, Social Media Strategies, SWOT Analysis, Team Management

Location(s):

Mexico

City/Cities:

Mexico

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

November 12, 2026