Director, Integrated Marketing Experiences (IMX) Local Brands, Mexico

Coca-Cola; México; On-site; MXN 600,000 - 900,000; Full time

Job summary

The Coca-Cola Company in Mexico City is seeking a seasoned Brand Manager to shape the future of our brands. You will translate insights into integrated marketing plans and drive long-term growth across the portfolio with innovative execution.

Join a global marketing organization where you will lead category strategy, collaborate with cross-functional teams, and mentor the Marketing Associates to deliver measurable impact on brand equity and revenue.

Qualifications

• Bachelor's degree in Business/Marketing/Communications or related field required.
• 5+ years of experience in a previous marketing role.
• 2+ years of experience in a brand management role with ability to steward brand initiatives.
• 2+ years managing a brand management team with strategy execution.
• Knowledge of syndicated sources (AC Nielsen, IRI, CCT+, Home Scan).

Responsibilities

• Develops integrated marketing plans and outstanding execution in the marketplace.
• Manages the portfolio of established brands to deliver category volume, share and profit objectives.
• Develops understanding of brand's consumer base to formulate integrated consumer marketing programs.
• Identifies opportunities for new revenue and brand extensions.
• Manages resources efficiently by applying the innovation pipeline for product/packaging development.
• Leads and develops the marketing team and participates in hiring.
• Leads global/regional projects to maximize outcomes and speed across markets.

Skills

Brand Architecture

Brand Positioning

Channel Management

Consumer Segmentation

Creative Process

Digital Media Strategy

Group Problem Solving

Leadership

Marketing Goals

Marketing Strategies

Media Planning

Quantitative Research

Social Media Strategies

SWOT Analysis

Team Management

Education

Bachelor's degree in Business/Marketing/Communications or related field

Job description

Job Description Summary:

At The Coca-Cola Company, our Brand Managers craft a vision for the future of our brands . We're seeking someone who has a thirst for innovation and can look beyond today and create a vision for where our brands can be tomorrow. Our successful candidate will persuade and inspire others and understands the lifetime value a strong brand foundation can bring. We've got the resources; you bring the ideas and execute the strategies that deliver cutting-edge excellence in ingredients, innovation, design and marketing.

What You'll Do for Us

• Develops integrated marketing plans and outstanding execution in the marketplace . Leading the category strategy utilizing consumer, category, commercial and industry insights to create winning long-term plans with short-term positive impact for the business . D eliver ing profitable, sustainable volume growth in the category , while ensuring continuous improvement of the long-term value for the brands across all markets .
• Manages the portfolio of established brands to deliver the company's category volume, share and profit objectives; closely monitor s changes in the marketplace to identify gaps and opportunities for new revenue , generating opportunities via new product-concepts, or brand/flavor/package extensions on existing brands .
• Develops comprehensive understanding of the brand's consumer base, their attitudes and behaviors to formulate the appropriate integrated consumer marketing and communication programs which will enhance brand imagery and deliver the appropriate change in consumer attitudes and consumption behaviors towards each brand within the portfolio
• Identifies proactive opportunity (volume, profit, connections, assets), competitive benchmarking and insight-based strategy development on existing portfolio .
• Manages and ensures that consumer marketing resources are used efficiently, by applying all relevant innovation pipeline for product and packaging development .
• Leads and continuously develops an effective working relationship with the extended m arketing community, operations and key stakeholders .
• Leads and participates in key global/regional projects to ensure maximum synergy across markets in partnership with all departments to maximize outcome and speed .
• Coaches and develops the members of the Marketing Team; participates in the selection process for Marketing associates .

Qualification s & Requirements

• Bachelor's degree in Business/Marketing/Communications or related field required; Master's degree is preferred .
• 5 + years of experience in a previous m arketing role .
• 2 + years of experience in a brand management role with the ability to steward brand initiatives designed to deliver business and brand objectives through the path to purchase (consumer content to in-store execution) .
• 2+ years managing a brand management team and the ability to demonstrate execute of strategy plan with results.
• Knowledge of syndicated sources (e.g., AC Nielsen, IRI, CCT+, Home Scan) used in the analysis of trended consumer and volume dynamics, as well as knowledge of procedures used to drive increases in volume and brand equity (e.g., marketing programs, licensed/specialty merchandise and/or properties) are needed .
• Must possess the ability to apply basic marketing concepts (e.g., brand positioning, brand architecture, SWOT Analysis, competitive assessment, marketing objectives/strategies, consumer segmentation) used in the development of marketing plans .

What We Can Do For You

Challenging Work - our unique global system offers constant opportunities to develop world-class skills and a truly international career .

Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter.

Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights .

Skills:

• Brand Architecture
• Brand Positioning
• Channel Management
• Competitor Analysis
• Consumer Segmentation
• Creative Process
• Digital Media Strategy
• Group Problem Solving
• Leadership
• Marketing Goals
• Marketing Strategies
• Media Planning
• Quantitative Research
• Social Media Strategies
• SWOT Analysis
• Team Management

Location(s):

Mexico

City/Cities:

Mexico

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

November 12, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to le