Communications Manager — Digital Strategy (Mexico)

The Coca-Cola Company; Ciudad de México; Sur place; MXN 900 000 - 1 300 000; Plein temps

Résumé du poste

The Coca-Cola Company in Mexico City is seeking a Manager of Communications to lead integrated external communications strategies that strengthen our business priorities and reputation. You will craft narratives and digital content highlighting innovation, sustainability, and our beverage portfolio across social channels.

You will collaborate with global teams, bottling partners, and cross-functional stakeholders to ensure consistent messaging and timely execution.

Qualifications

• Bachelor's degree in Communications, Journalism, Marketing, or a related field.
• Minimum of 5 years in communications within a large global organization.
• Experience creating written, visual, and multimedia content for external audiences.
• Experience in change management and strategic communications planning.
• Proven ability to lead integrated external communications campaigns.

Responsabilités

• Lead the development and implementation of integrated communications plans aligned with local business strategies and the global company narrative.
• Coordinate across global communications, marketing teams, bottling partners, and cross-functional stakeholders to ensure messaging consistency.
• Proactively manage reputational issues and support local leadership in sensitive matters.
• Develop and manage the company’s digital media and content calendar.
• Pitch and execute multimedia content strategies for announcements, launches, and campaigns.
• Collaborate with bottling partners to align content strategies and assets for amplification.
• Define audience and channel strategies, establish social media KPIs, and monitor performance.
• Manage website and editorial content updates to support broader communications.

Connaissances

Strategic communications

Media relations

Digital content strategy

Stakeholder management

Crisis management

Content storytelling

Influencing

Formation

Bachelor's degree in Communications/Journalism/Marketing

Outils

CMS

Description du poste

The Coca-Cola Company in Mexico City is seeking a Manager of Communications to lead integrated external communications strategies that strengthen our business priorities and reputation. You will craft narratives and digital content highlighting innovation, sustainability, and our beverage portfolio across social channels.

You will collaborate with global teams, bottling partners, and cross-functional stakeholders to ensure consistent messaging and timely execution.