Director, IMX: Integrated Marketing Experiences

The Coca-Cola Company; Ciudad de México; On-site; MXN 700,000 - 1,000,000; Full time

Benefits offered by this job

Challenging Work

Iconic Brand

Exposure to World Class Leaders

Job summary

The Coca-Cola Company seeks a Brand Manager to shape the future of our brands. You will develop integrated marketing plans, leverage consumer insights, and drive profitable growth across markets.

You will lead a brand management team, partner with marketing and operations, and inspire cross-functional colleagues to deliver enduring brand equity. Ideal candidates have a solid marketing background, strong strategic thinking, and hands-on experience with syndicated data to guide category strategies

Qualifications

• Bachelor's degree in Business/Marketing/Communications or related field required; Master's degree preferred.
• 5+ years of experience in a marketing role.
• 2+ years of experience in a brand management role with the ability to steward brand initiatives designed to deliver business and brand objectives.
• 2+ years managing a brand management team and executing strategy with measurable results.
• Knowledge of syndicated sources (e.g., AC Nielsen, IRI) used to analyze consumer and volume dynamics.
• Ability to apply basic marketing concepts (brand positioning, SWOT, segmentation) in developing marketing plans.

Responsibilities

• Develops integrated marketing plans and executes in the marketplace.
• Leads portfolio management to achieve category volume, share, and profit objectives.
• Builds understanding of the brand's consumer base to inform marketing and communication programs.
• Identifies opportunities and develops insight-based strategy for the portfolio.
• Ensures efficient use of consumer marketing resources and leverages the innovation pipeline for product development.
• Leads relationships with extended marketing teams, operations, and stakeholders.
• Participates in global/regional projects to maximize synergy across markets.
• Coaches and develops Marketing team members and participates in hiring.

Skills

Brand management

Marketing strategy

Consumer insights

Leadership

Cross-functional collaboration

Strategic planning

Data-driven decisions

Education

Bachelor's degree in Business/Marketing/Communications

Master's degree preferred

Tools

AC Nielsen

IRI

Job description

The Coca-Cola Company seeks a Brand Manager to shape the future of our brands. You will develop integrated marketing plans, leverage consumer insights, and drive profitable growth across markets.

You will lead a brand management team, partner with marketing and operations, and inspire cross-functional colleagues to deliver enduring brand equity. Ideal candidates have a solid marketing background, strong strategic thinking, and hands-on experience with syndicated data to guide category strategies