Director, Integrated Marketing Experiences (IMX) Local Brands, Mexico

The Coca-Cola Company; Ciudad de México; On-site; MXN 700,000 - 1,000,000; Full time

Benefits offered by this job

Challenging Work

Iconic Brand

Exposure to World Class Leaders

Job summary

The Coca-Cola Company seeks a Brand Manager to shape the future of our brands. You will develop integrated marketing plans, leverage consumer insights, and drive profitable growth across markets.

You will lead a brand management team, partner with marketing and operations, and inspire cross-functional colleagues to deliver enduring brand equity. Ideal candidates have a solid marketing background, strong strategic thinking, and hands-on experience with syndicated data to guide category strategies

Qualifications

• Bachelor's degree in Business/Marketing/Communications or related field required; Master's degree preferred.
• 5+ years of experience in a marketing role.
• 2+ years of experience in a brand management role with the ability to steward brand initiatives designed to deliver business and brand objectives.
• 2+ years managing a brand management team and executing strategy with measurable results.
• Knowledge of syndicated sources (e.g., AC Nielsen, IRI) used to analyze consumer and volume dynamics.
• Ability to apply basic marketing concepts (brand positioning, SWOT, segmentation) in developing marketing plans.

Responsibilities

• Develops integrated marketing plans and executes in the marketplace.
• Leads portfolio management to achieve category volume, share, and profit objectives.
• Builds understanding of the brand's consumer base to inform marketing and communication programs.
• Identifies opportunities and develops insight-based strategy for the portfolio.
• Ensures efficient use of consumer marketing resources and leverages the innovation pipeline for product development.
• Leads relationships with extended marketing teams, operations, and stakeholders.
• Participates in global/regional projects to maximize synergy across markets.
• Coaches and develops Marketing team members and participates in hiring.

Skills

Brand management

Marketing strategy

Consumer insights

Leadership

Cross-functional collaboration

Strategic planning

Data-driven decisions

Education

Bachelor's degree in Business/Marketing/Communications

Master's degree preferred

Tools

AC Nielsen

IRI

Job description

At The Coca-Cola Company, our Brand Managers craft a vision for the future of our brands. We're seeking someone who has a thirst for innovation and can look beyond today and create a vision for where our brands can be tomorrow. Our successful candidate will persuade and inspire others and understands the lifetime value a strong brand foundation can bring. We've got the resources; you bring the ideas and execute the strategies that deliver cutting-edge excellence in ingredients, innovation, design and marketing.

What You'll Do for Us

• Develops integrated marketing plans and outstanding execution in the marketplace. Leadingthecategorystrategyutilizingconsumer, category, commercial and industry insights to create winning long-term plans with short-term positive impact for the business. Deliveringprofitable, sustainable volume growth in the category,while ensuring continuous improvement of the long-term value for the brands across all markets.
• Manages the portfolio of established brands to deliver the company's category volume, share and profit objectives; closely monitorschanges in the marketplacetoidentify gaps and opportunities for new revenue,generating opportunities via new product-concepts, or brand/flavor/package extensions on existing brands.
• Develops comprehensive understanding of the brand's consumer base, their attitudes and behaviors to formulate the appropriate integrated consumer marketing and communication programs which will enhance brand imagery and deliver the appropriate change in consumer attitudes and consumption behaviors towards each brand within the portfolio
• Identifies proactive opportunity (volume, profit, connections, assets), competitive benchmarking and insight-based strategy development on existing portfolio.
• Manages and ensures that consumer marketing resources are used efficiently, by applying all relevant innovation pipeline for product and packaging development.
• Leads and continuously develops an effective working relationship with the extendedmarketing community, operations and key stakeholders.
• Leads and participates in key global/regional projects to ensure maximum synergy across markets in partnership with all departments to maximize outcome and speed.
• Coaches and develops the members of the Marketing Team; participates in the selection process for Marketing associates.

Qualification & Requirements

• Bachelor's degree in Business/Marketing/Communications or related field required; Master's degree is preferred.
• 5+years of experience in a previousmarketing role.
• 2+yearsof experience in a brand management role with the ability to steward brand initiatives designed to deliver business and brand objectives through the path to purchase (consumer content to in-store execution).
• 2+ years managing a brand management team and the ability to demonstrate execute of strategy plan with results.
• Knowledge of syndicated sources (e.g., AC Nielsen, IRI, CCT+, Home Scan) used in the analysis of trended consumer and volume dynamics, as well as knowledge of procedures used to drive increases in volume and brand equity (e.g., marketing programs, licensed/specialty merchandise and/or properties) are needed.
• Must possess the ability to apply basic marketing concepts (e.g., brand positioning, brand architecture, SWOT Analysis, competitive assessment, marketing objectives/strategies, consumer segmentation) used in the development of marketing plans.

What We Can Do For You

• **Challenging Work** **-** our unique global system offers constant opportunities to develop world-class skills and a truly international career.
• **Iconic Brand:** Work on the most recognized brand in the world and be part of developing the brands next chapter.
• **Exposure to World Class Leaders:** Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights **.**

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.