Senior Influencer Marketing Lead — Mexico & Beverages

WPP; Ciudad de México; Hybrid; MXN 900,000 - 1,500,000; Full time

Job summary

WPP Media in Mexico City is seeking a seasoned Influencer Marketing Lead to develop and execute comprehensive influencer campaigns for Coca-Cola Mexico. You will research trends, define KPIs, and build a strong network of local influencers to drive breakthrough brand experiences.

The role requires 5+ years in influencer marketing, English fluency, and a strategic, collaborative mindset. The position offers a hybrid work model with four-office-week structure in Mexico.

Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, or related field.
• Fluency in English (written and spoken) required.
• More than 5 years of influencer marketing experience.

Responsibilities

• Develop and implement influencer marketing strategies.
• Market research, audience analysis, and trend forecasting.
• Definition of KPIs and measurement frameworks.
• Identification, outreach, and selection of influencers.
• Building and maintaining a strong network of influencers in the Mexican market.
• Managing campaigns from start to finish, including briefs, overseeing content, ensuring legal compliance, negotiating contracts, and budgets.
• Overseeing content review and approval.
• Serving as the primary point of contact for Coca-Cola Mexico’s brand teams.
• Fostering collaborative relationships with influencers and internal teams.
• Tracking, analyzing, and reporting on campaign performance.
• Utilizing influencer marketing platforms and analytics tools.
• Staying abreast of trends and innovations in influencer marketing globally and in Mexico.
• Identifying opportunities to innovate and lead in the influencer landscape.

Skills

Strategic thinking

Negotiation skills

Analytical skills

Executive communication

Project management

Collaboration

Innovation

Education

Bachelor’s degree in Marketing/Communications/PR

Tools

Upfluence

Brandwatch

CreatorIQ

HypeAuditor

PowerPoint

Excel

Job description

WPP Media in Mexico City is seeking a seasoned Influencer Marketing Lead to develop and execute comprehensive influencer campaigns for Coca-Cola Mexico. You will research trends, define KPIs, and build a strong network of local influencers to drive breakthrough brand experiences.

The role requires 5+ years in influencer marketing, English fluency, and a strategic, collaborative mindset. The position offers a hybrid work model with four-office-week structure in Mexico.