Lead, Integrated Marketing Experiences (IMX)

Coca Cola; Xico; On-site; MXN 900,000 - 1,200,000; Full time

Job summary

Coca-Cola is seeking a Brand Manager to craft the future of our brands in Mexico. You will develop integrated marketing plans, oversee a portfolio of established brands, and translate consumer insights into compelling campaigns that drive long-term value and short-term results.

You will collaborate with global and regional teams to maximize synergies, coach junior marketers, and lead projects across markets. A strong background in brand management and consumer marketing is required.

Qualifications

• Bachelor’s degree in Business/Marketing/Communications or related field required.
• 5+ years of experience in a consumer marketing role.
• 2+ years in a brand management role with ability to steward brand initiatives to deliver objectives.
• 2+ years managing a brand management team and executing strategy with measurable results.
• Knowledge of syndicated sources (AC Nielsen, IRI, CCT+, Home Scan) used to analyze trends and drive volume/brand equity.
• Ability to apply brand positioning, brand architecture, SWOT, and consumer segmentation to marketing plans.

Responsibilities

• Develops integrated marketing plans and outstanding execution in the marketplace. Lead the category strategy using insights to create long-term plans with short-term impact.
• Manages the portfolio of established brands to hit category volume, share and profit targets and identify opportunities for new concepts or extensions.
• Develops deep understanding of the brand’s consumer base to formulate integrated consumer marketing programs that improve brand imagery and influence attitudes and purchase behavior.
• Identifies opportunities and benchmarks to develop insight-based strategies for the existing portfolio.
• Ensures efficient use of consumer marketing resources by applying innovation pipelines for product and packaging development.
• Leads working relationships with the broader marketing community, operations, and key stakeholders.
• Leads global/regional projects for maximum synergy across markets and speed.
• Coaches and develops Marketing team members and participates in hiring.

Skills

Brand Architecture

Brand Positioning

Channel Management

Competitor Analysis

Consumer Segmentation

Creative Process

Digital Media Strategy

Group Problem Solving

Leadership

Marketing Goals

Marketing Strategies

Media Planning

Quantitative Research

Social Media Strategies

SWOT Analysis

Team Management

Education

Bachelor’s degree in Business/Marketing/Communications

Master’s degree preferred

Tools

AC Nielsen

IRI

CCT+

Home Scan

Job description

Coca-Cola is seeking a Brand Manager to craft the future of our brands in Mexico. You will develop integrated marketing plans, oversee a portfolio of established brands, and translate consumer insights into compelling campaigns that drive long-term value and short-term results.

You will collaborate with global and regional teams to maximize synergies, coach junior marketers, and lead projects across markets. A strong background in brand management and consumer marketing is required.