Marketing Analytics Lead: Growth & Insights Architect

Wowza Media Systems; Estado de México; Presencial; MXN 1,464,000 - 2,015,000; Jornada completa

Descripción de la vacante

A global video streaming company in Mexico seeks a marketing analytics leader to drive pipeline and revenue insights. This role involves analyzing web performance, building attribution models, and creating dashboards for executive decisions. The ideal candidate has 6–10 years of experience in marketing analytics, strong skills in GA4 and GTM, and a quantitative degree. This position offers an opportunity to shape marketing strategy through data-driven insights.

Formación

• 6–10 years in marketing or growth analytics, ideally as a lead or senior analyst.
• Deep expertise in GA4 and GTM; working knowledge of Google Search Console and SEO analytics.
• Strong communicator who can explain “the why” behind the numbers.

Responsabilidades

• Analyze daily web and app performance using GA4, GTM, and CRM data.
• Build and refine multi-touch attribution and media-mix models to quantify channel impact.
• Create executive-ready dashboards visualizing attribution and ROI.

Conocimientos

GA4

GTM

PPC Analytics

SEO

Data Storytelling

Educación

Bachelor's degree in a quantitative field

Herramientas

Tableau

Looker

Data Studio

SQL

Excel

Descripción del empleo

A global video streaming company in Mexico seeks a marketing analytics leader to drive pipeline and revenue insights. This role involves analyzing web performance, building attribution models, and creating dashboards for executive decisions. The ideal candidate has 6–10 years of experience in marketing analytics, strong skills in GA4 and GTM, and a quantitative degree. This position offers an opportunity to shape marketing strategy through data-driven insights.